Insights | 25-04-2024
2024 Annual Marketing Report
Discover how global marketers are allocating budgets, maximizing ROI and what these trends mean for your own impact…
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Discover how global marketers are allocating budgets, maximizing ROI and what these trends mean for your own impact…
Are you ready to explore the transformative power of Artificial Intelligence in revolutionizing marketing measurement and…
For consistent, comprehensive and comparable audience measurement across platforms, marketers need a robust ID system…
Whalar, a leading global creator company, commissioned Nielsen to measure the incrementality and ROI of their…
Learn how Liberty Global and Gracenote are aggregating metadata to deliver the next chapter in immersive, content-led…
Streaming may be the most top-of-mind today, but the future of cross-media measurement will need to be adaptive to many…
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing confidence. Learn…
Learn how quality audience data is the key to delivering marketing impact and bridging the gap as device and channel…
When it comes to brand lift in emerging media, brand recall is just as critical as it is in traditional media.
When seeking to optimize ad spend, marketers need to focus on environmental ROI drivers in addition to campaign…
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