Nielsen

Trend Index

Top Broadcast TV Shows - US
Week of May 5, 2008

1. American Idol - Wednesday

FOX

2. American Idol - Tuesday

FOX

3. Dancing w/ Stars Results

ABC

Top TV Shows

Top Movies - Theatrical Release - US
May 9-11 , 2008

1. Iron Man

PARAMOUNT

2.What Happens In Vegas

TWENTIETH CENTURY FOX

3. Speed Racer

WARNER BROS.

Top Movies

Top PC Game Titles
March 2008

1. World of Warcraft

2. Call of Duty 4: Modern Warfare

3. Halo: Combat Evolved

Latest News

May 15 , 2008
The Nielsen Company Measures the American Idol Phenom

May 14 , 2008
The Nielsen Company Reports First Quarter 2008 Results
Listen to Replay of Webcast
View Financial Report 10-Q

May 13 , 2008
The Nielsen Company Integrates Nielsen NRG Within Its BASES Organization

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Insights

Hispanic Fusion – Finally Hitting the Bullseye
By: Ceril Shagrin and Howard Schimmel

Hispanics have made ‘ethnic’ mainstream in the U.S., but mainstream marketing to this diverse segment is off target. New fusion metrics go beyond traditional age/sex demographics to get a direct hit.
Read this article

C u @ th8r @ 8! Moviegoing: An American Tradition Evolves
By: Kathy Benjamin

Lights down. Trailers up. Trivia quiz onscreen. Popcorn and soda at the ready. Despite changing ethnicity, an aging demographic, inroads by DVDs and downloadable offerings, it’s still movie time in America!
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Focus On

Featured Video
The Nielsen Company has launched its world-leading Homescan panel in the Greater China region. Learn more about this exciting development.>

Television In Transition: The Impact of The Writers' Strike
This white paper examines how television audiences responded to the Writers’ Guild strike. >

Consumers and Designer Brands: A Global Nielsen Report
The latest Nielsen survey on designer brands reveals that consumers remain enraptured by the allure of luxury, and there are generous payoffs for designer brands that dare to diversify. >