Locations >

Chinese mainland

Head office

14A, East Ocean Centre (Phase II),
618 Yanan East Road, Huang Pu District,
Shanghai 200021

+86 21 5395 5858

Nielsen in Chinese mainland

Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media in Chinese mainland. Learn more about our local offerings.

Available Solutions

Audience measurement

Media planning

Marketing optimization

Content metadata

Stay up to date

Explore the latest insights for Chinese mainland

Perspective
Unlocking the potential of radio in marketing mix models

In today’s complex media landscape, marketers are constantly seeking ways to optimize their media…

Media
3mins read
Article
What’s next for women’s sports: Fueling growth by proving value

To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights…

Sports & gaming
7mins read
Report
2024 Annual Marketing Report

Discover how global marketers are allocating budgets, maximizing ROI and what these trends mean for your own…

Marketing performance
2mins read

Discover the latest news from Nielsen in Chinese mainland

Nielsen releases 2024 Food and Beverage Report, covering a decade of data on the sector’s ad spend, media trends and consumer shifts in Australia

Discover the decade-long evolution of Australia’s food and beverage advertising in Nielsen’s 2024 Report….

Read more: Nielsen releases 2024 Food and Beverage Report, covering a decade of data on the sector’s ad spend, media trends and consumer shifts in Australia
Nielsen launches activation with Advanced Audiences, enhancing digital campaign precision, reach and effectiveness across New Zealand

Boost digital campaign precision in New Zealand with Nielsen Advanced Audiences. Powered by CMI, this…

Read more: Nielsen launches activation with Advanced Audiences, enhancing digital campaign precision, reach and effectiveness across New Zealand
More than 80% of Australians “concerned” or “very concerned” about power prices

Nielsen reports that over 80% of Australians are concerned about rising power prices, prompting a significant…

Read more: More than 80% of Australians “concerned” or “very concerned” about power prices

Helpful links

Find global logins or search for location-specific logins by region.

Panelist help

Learn more about what it’s like to join a Nielsen panel or survey.

Press requests

For all media requests, please contact a member of our communications team.

Contact us

In an ever-changing world, we’re here to help you stay ahead of what’s to come with the tools to measure, connect with, and engage your audiences.