Welcome to Nielsen’s essential data hub for the 2023 FIFA Women’s World Cup™. Explore tournament predictions, sponsorship trends and fan insights all powered by Nielsen and Gracenote data.
Forecasts for who will advance and win the FIFA Women’s World Cup™
2023 Women’s World Cup predictions bracket
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Predictions are based on over one million simulations that produce estimates showing the most likely team to fill each position in the knockout stages.
2023 Women’s World Cup round predictions
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Last Updated December 4, 2022
Influencer Standings
The most influential athletes on the women’s national teams
The FIFA Women’s World Cup’s™ most influential players and teams on Instagram
Last Updated on June 28, 2023
Rank
Player Name
Country
Instagram handle
Followers
Follower growth
Engagement rate
Audience reachability
Average media value of branded posts (USD)
1
Alisha Lehmann
@alishalehmann7
13.4M
75.03%
6.99%
78.40%
$307,352
2
Alexia Putellas
@alexiaputellas
2.8M
64.75%
11.83%
64.25%
$113,181
3
Alex Morgan
@alexmorgan13
10M
5.40%
1.36%
71.83%
$55,730
4
Jordyn Huitema
@jordynhuitema
1.6M
-15.40%
10.13%
78.58%
$76,218
5
Marta
@martavsilva10
2.5M
-1.19%
1.19%
63.13%
$12,815
6
Megan Rapinoe
@mrapinoe
2.1M
-3.41%
1.82%
73.33%
$16,563
7
Jule Brand
@jule_brand
198K
517.16%
30.38%
84.57%
$14,515
8
Alessia Russo
@alessiarusso99
457K
279.90%
14.90%
73.55%
$17,855
9
Sakina Karchaoui
@sakinakarchaoui
727K
27.33%
10.99%
82.49%
$29,604
10
Samantha Kerr
@samanthakerr20
1.2M
29.87%
5.13%
74.26%
$22,635
*Note: Leah Williamson (England) would have ranked fourth, but is not included in the list due to injury.
Rankings are based on Nielsen’s influencer measurement tool. The methodology includes a range of performance and sponsorship-related key performance indicators (KPI) including social following, content engagement, fan base growth, quality, reachability and equivalent media value of branded content published by each player. Leveraging the flexibility of InfluenceScope., different weights are given to each KPI in order to distinguish them in terms of importance. All data is from June 2022 – May 2023.
Rank
Player Name
Country
Club
Instagram handle
Followers
Follower growth
Engagement rate
Average media value of branded posts (USD)
1
Lauren James
Chelsea FC
@laurennjjames
446k
96.12%
12.81%
$17,871
2
Julia Grosso
Juventus FC
@juliagrosso7
305k
156.77%
11.96%
$10,461
3
Jule Brand
Wolfsburg
@jule_brand
198k
517.16%
30.38%
$14,515
4
Athenea del Castillo
Real Madrid
@atheeneeaa_10
293k
221.31%
15.46%
$12,308
5
Lena Oberdorf
Wolfsburg
@lena_oberdorf
251k
302.10%
22.44%
$14,589
6
Lauren Hemp
Manchester City
@lauren_hemp
228k
200.93%
11.58%
$7,291
7
Sophia Smith
Portland Thorns
@sophsssmith
129k
95.60%
24.80%
$10,118
8
Salma Paralluelo
FC Barcelona
@salmaparalluelo
140k
459.61%
21.37%
$7,309
9
Trinity Rodman
Washington Spirit
@trinity_rodman
170k
67.62%
9.33%
$5,292
10
Ellie Carpenter
Olympique Lyonnais
@elliecarpenterr
221k
14.71%
6.80%
$5,862
Rankings are based on Nielsen’s influencer measurement tool. The methodology includes a range of performance and sponsorship-related key performance indicators (KPI) including social following, content engagement, fan base growth, quality, reachability and equivalent media value of branded content published by each player. Leveraging the flexibility of InfluenceScope, different weights are given to each KPI in order to distinguish them in terms of importance. All data is from June 2022 – May 2023.
Rank
Country
Country
Instagram handle
Followers
Follower growth %
Engagement rate
Average media value of branded posts (USD)
1
Germany
@dfb_frauenteam
316K
138.24%
9.46%
$8,792
2
France
@equipedefrancef
221K
267.60%
10.12%
$5,923
3
England
@lionesses
821K
150.85%
3.14%
$7,502
4
USA
@uswnt
2.1M
1.61%
1.47%
$13,226
5
Brazil
@selecaofemininadefutebol
2.3M
7.35%
0.63%
$5,803
6
Denmark
@kvinnelandslaget
51K
90.21%
6.80%
$1,106
7
Japan
@japanfootballassociation
718K
55.09%
1.66%
$4,062
8
Sweden
@swewnt
188K
17.98%
4.46%
$3,202
9
Canada
@canadasoccer
341K
27.79%
2.46%
$3,112
10
Philippines
@pilipinaswnt
20K
106.67%
5.06%
$312
Rankings are based on Nielsen’s influencer measurement tool. The methodology includes a range of performance and sponsorship-related key performance indicators (KPI) including social following, content engagement, fan base growth, quality, reachability and equivalent media value of branded content published by each player. Leveraging the flexibility of InfluenceScope, different weights are given to each KPI in order to distinguish them in terms of importance. All data is from June 2022 – May 2023.
Source: All data is from Nielsen Fan Insights (January 2023, 12 markets). Nielsen Fan Insights helps drive fan growth and connection by understanding fan interests, media behavior, brand attitudes and purchasing habits. Connect with us to learn more about Nielsen Fan Insights.
To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights holders…
Score Sheet: FIFA Men’s World Cup™ 2022
If you want even more on-the-field insights, check out our data hub for the 2022 FIFA Men’s World Cup with sponsorship trends, fan insights and what to know ahead of the 2026 tournament.
