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Engaging Black audiences
Black Americans are influencing trends across media. Learn how brands can connect and win with inclusion.
Audiences4mins read
ArticleNeed to Know: How big data plus people panels improves data quality
Three findings that convinced us that the harmonious combination of big data and panel data was indeed the…
TV & streaming6mins read
ArticleNeed to Know: The value of independent measurement for retail media attribution
Explore why independent measurement is crucial for accurate and fair retail media attribution.
Media6mins read
ArticleNeed to know: What can you learn from your competitors’ ads?
Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience…
Advertising5mins read
Featured
Cross-media and audience insights for media plans that defy gravity
Download your guide for cross-media data and audience insights, and navigate the complexity of media planning…
Audiences3mins read
Featured reports
Report2025 On Target Report
Media is changing. Is your marketing still on target? Today’s evolving media landscape is unlocking new…
Audiences3mins read
ReportThe Advertising Media Spend Report – H1 2024
Get a clear view of the competitive advertising landscape to invest and optimize your media investments with…
Media2mins read
ReportThe power of holistic audience measurement in Mexico
Gain a comprehensive understanding of your audience in Mexico with combined data from linear TV and streaming.
Audiences8mins read
