Insights | 16-12-2024
Tops of 2024: Sports
2024 was an all star year for sports. As 2025 approaches, we looked at some of the top trends that shaped the…
Insights
Insights | 15-07-2024
Top brands are like Olympic athletes
The world’s top brands know that clutch performance comes from long-term investments.
Insights | 05-07-2024
What’s next for women’s sports: Fueling growth by proving value
To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights…
Insights | 30-05-2024
Driving value through women’s sports
By now, we’ve all heard that women’s sports are having a moment. That rings particularly true with the WNBA…
Insights | 07-03-2024
Webinar: How World Athletics is driving host city success beyond economic impact
Learn in this webinar how positive impact can be sustained long after the athletes and fans have left town.
Insights | 28-02-2024
Evolving the measurement of sports events
Nielsen worked with World Athletics on new measurements of success for hosting major sports events.
Insights | 18-12-2023
Tops of 2023: Sports
Audience engagement with sports on TV remained a major pastime this year, with fans in the U.S. spending more…
Insights | 28-09-2023
The Big Ten effect: With 4 new football teams next year, the NCAA conference will extend its TV reach in key markets
As colleges align their sports teams with the most lucrative TV deals, local TV viewership changes will follow.
Insights | 14-07-2023
2023 Women’s World Cup tournament predictions
Explore our 2023 Women’s World Cup predictions with Gracenote’s Head of Analysis Simon Gleave as he takes us…
Insights | 10-07-2023
Women’s sports viewership on the rise
Women’s sports viewership is on the rise ahead of the 2023 Women’s World Cup. Learn how broadcasters and…
