Rose Yan, the VP of Marketing at Gold House, joins us in the Nielsen Insight Studio to discuss the role Asian American, Native Hawaiian and Pacific Islanders (AANHPI) play in media and trends from the latest Reaching Asian American Audiences 2024 Report.
Rose Yan delves into the growing influence of multicultural consumers—particularly AANHPI consumers—on the media landscape, with a focus on streaming trends, trust-building, and the importance of authentic representation in marketing and content creation.
1. AANHPI Influence: The AANHPI consumer has a significant impact on media consumption trends and marketing strategies. Understanding and catering to this diverse audience is crucial for brands to stay relevant and successful in today’s market.
2. Super Streamers: Streaming platforms play a pivotal role in reaching and engaging multicultural audiences, particularly AANHPI consumers. Understanding their media preferences is critical to resonating in the long term with this diverse community.
3. Building Trust Through Representation: Authentic representation in media and advertising is key when building trust with multicultural consumers.
To gain more in-depth insights on these topics, download our comprehensive Reaching Asian American Audiences 2024 Report.
