Insights
Insights | 29-03-2022
Carrie Bradshaw at 55: Still fabulous, but too old for advertisers?
Looking at net worth, the trend is clear: 55-64 is the age break with the money to spend. In a 2021 survey,…
Insights | 17-03-2022
Marketers’ three keys to more agile media planning
To help achieve brand goals, marketers should conduct ongoing media planning throughout the year, versus only…
Insights | 04-03-2022
TV’s starring role in exposing health disparities for Black women
Our Charlene Polite Corley, VP of Diverse Insights and Partnerships, shares how television can play an…
Insights | 03-03-2022
How marketers can successfully leverage social media influencers in their campaigns
Before launching an influencer campaign, brands need to first develop a sound strategy for the campaign to…
Insights | 24-02-2022
A relevancy revolution: the importance of Spanish language content
Much of the content Latinos are seeking is in Spanish, regardless of their “primary” language, due to the…
Insights | 14-02-2022
Black History Month, Lunar New Year overlap is the perfect time to share our stories and listen to others
This year, with the racial reckoning in the country and the intersection of Black History Month and Lunar New…
