Insights | 29-07-2024
Need to Know: What is co-viewing, and why should you care?
Advertisers need guarantees that their ads are reaching the right people, and measuring co-viewing gets to the heart of…
Insights
Insights | 28-06-2024
Creator platforms drive emotional connections and brand outcomes
Conclusion Creator spaces are special and offer unique opportunities Nielsen’s Brand Impact solution demonstrated…
Insights | 12-06-2024
What comes after cookies?
Moving past cookies could usher in more than just a privacy-compliant future but a more effective advertising ecosystem,…
Insights | 10-06-2024
Need to Know: What are retail media networks, and why is everybody talking about them?
Retail media networks are a win-win-win for retailers, brands and consumers, but standards and independent measurement…
Insights | 06-05-2024
Outcomes-minded metrics: The marketing KPIs your CFO cares about
These are five outcomes-focused KPIs that help marketers show impact and unlock budget.
Insights | 02-05-2024
Asian American audiences are leaders in streaming media use
Asian American, Native Hawaiian and Pacific Islander (AANHPI) audiences are heavy users of digital media, including…
Insights | 11-04-2024
What’s TV these days?
Linear and streaming TV experiences are converging, and it could be a best case scenario for the entire media industry.
Insights | 20-03-2024
2024 Upfronts / NewFronts Webinar
Tune in for a conversation with Nielsen and the 4A’s on CTV insights and perspectives media planners should understand…
Insights | 25-01-2024
The Upfronts/NewFronts Guide 2024
Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25 Upfronts/NewFronts…
Insights | 08-01-2024
Balancing the need for innovation and continuity in audience measurement
Nielsen is working hard to integrate big data sets into our methodologies in innovative ways that also ensure continuity…
