Insights | 07-10-2024
Unlocking the potential of radio in marketing mix models
In today’s complex media landscape, marketers are constantly seeking ways to optimize their media strategies and…
Insights
Insights | 30-09-2024
How to plan with business outcomes in mind
Marketing wins and losses need to be measured in terms of business outcomes, not media metrics. Holistic measurement can…
Insights | 21-08-2024
Outcomes, not output: Measuring impact across the full marketing funnel
Uncover how marketers from EMEA and APAC are identifying, measuring and optimizing ROI through the entire customer…
Insights | 10-07-2024
Conversations from Cannes: Industry leaders on what’s reshaping the advertising landscape
Nielsen’s video series distills the key themes from Cannes Lions 2024 and insights from how global leaders are…
Insights | 05-07-2024
What’s next for women’s sports: Fueling growth by proving value
To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights holders…
Insights | 17-06-2024
Building brand loyalty with LGBTQ+ audiences through inclusive advertising and content
LGBTQ+ consumers welcome brand engagement—provided it’s done in an authentic and inclusive way.
Insights | 30-05-2024
Driving value through women’s sports
By now, we’ve all heard that women’s sports are having a moment. That rings particularly true with the WNBA as…
Insights | 22-05-2024
Are you investing in performance marketing for the right reasons?
Over-indexing on performance marketing leads to a vicious cycle where brands end up neglecting top-funnel activities and…
Insights | 09-05-2024
‘Data driven’ is no longer enough for your ROI strategy
ROI strategies hinge on capturing the right data at every stage of the customer journey. Just because data is easy to…
Insights | 06-05-2024
Outcomes-minded metrics: The marketing KPIs your CFO cares about
These are five outcomes-focused KPIs that help marketers show impact and unlock budget.
