Insights | 07-06-2022
For AANHPI audiences, streaming brings families together
An increase in AANHPI representation is bringing multi-generational households together for a shared content…
Insights
Insights | 13-05-2021
Hope and Action: The Growing Influence of Asian Americans
This report showcases the growth and power of the Asian American community along with the key opportunities for…
Insights | 29-10-2020
The Suburban Mom: Reaching Female Swing Voters Requires a Local Approach
With less than a week until the presidential election, it is paramount for advertisers to understand how they…
Insights | 13-08-2020
Balancing Act: With More Time at Home, Work Days and Media Habits Merge
Despite being thrust into the work-from-home experience with little prep time, new remote workers not only…
Insights | 30-04-2020
Kids and Teens Drive Daytime TV Viewing and Streaming Increases During COVID-19
TV makes a pretty good babysitter for homebound kids. Now several weeks into the novel coronavirus (COVID-19)…
Insights | 30-01-2017
Modern Day Moms: The Convergence of Media Consumption, Technology and Motherhood
Moms do it all. Whether caring for their families, blazing a trail in the workplace or both, they’re always…
Insights | 16-11-2016
Are Kids and Teens in the U.K. and U.S. Reading for Fun?
From TV and video games to movies and music, kids today have a lot of entertainment at their fingertips and a…
Insights | 22-03-2016
Read All About It: India’s Book Market Is Poised for Growth
India’s literacy rate has seen significant improvement over the past decade. To better understand publishing…
Insights | 24-08-2015
In Session: Looking at the Best Back to School Ads of The Last Half-Decade
These days, students seem to have more choices than ever—be it for backpacks, footwear or tech. And that…
Insights | 18-08-2015
Acting on Impulse: Very Few Children’s Book Purchases Are Planned
Last year, consumers bought half of the year’s books at physical stores. Over one-third of purchasers bought…
