Poles spent an average of 4 hours and 8 minutes a day in front of their TV screens in February, which is about 11 minutes less than in January 2024.
A shorter time spent with traditional TV is mainly responsible for the decrease: Viewers watched an average of 17 minutes less than in January. In contrast, they spent slightly more time with streaming content (by 1 minute on average, compared to January).
Among television programs, Polish series, entertainment shows and news content gathered the largest audience in February. News station TVN24 became the leader among TV channels in terms of audience share. Among streaming content sources, SkyShowtime, Pilot WP and CDA.pl recorded increases.
These factors contributed to the increase in streaming’s total share of video viewing on the TV screen, which reached a record 8.3% in February (the highest level since the launch of the Gauge reports in Poland). Netflix remained at the top of the ranking of streaming services, but its share on the TV screen dropped slightly to 2.0% (from 2.1% in January). In second place, YouTube strengthened, narrowing the gap with Netflix, and recording a share on the TV screen of 1.9% (up from 1.6% in January).
About The Gauge™
The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.
About The Gauge™ Methodology
The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.
Nielsen Poland created this iteration of The Gauge™ using methodologies comparisons.
