Insights | 25-10-2022
Advertising gap: Black LGBTQ+ consumers
For advertisers wanting to make inroads with the growing LGBTQ+ community—and their buying…
Insights
Insights | 24-10-2022
Sponsor patches on MLB jerseys are more than what they seam
For brands thinking about the opportunity that sleeve patches will bring when the 2023 MLB season kicks off,…
Insights | 30-09-2022
Social currency: How much is a World Cup influencer worth?
With billions of fans following the World Cup on social media, brands that harness the power of rising football…
Insights | 27-09-2022
Marketing during a recession: Finding the upside of an economic downturn
Dialing back spend may seem to make sense when planning for a recession, but marketers focused on maximizing…
Insights | 15-09-2022
5 questions every advertiser wants answered
Advertisers are expected to create strategies nimble enough to keep up with the times, reach audiences that are…
Insights | 29-08-2022
Webinar: 3 budgeting strategies to boost media ROI
In this webinar, Nielsen’s VP of Strategic Insights, Imran Hirani unpacks effective budgeting strategies to…
Insights | 23-08-2022
ROI data can help buyers and sellers navigate media valuation in an expanding media landscape
As the media landscape expands, media valuation becomes increasingly layered and nuanced. This can pose…
