The Gauge Mexico continues to evolve along with our streaming measurement. Through April 2024, The Gauge Mexico report provided estimates of TV consumption that occurred in homes with broadband internet in the three main cities of the country: Mexico City, Guadalajara and Monterrey.
Beginning with May 2024, The Gauge Mexico report provides initial estimates of consumption across the four viewing categories in TV homes in the 28 cities covered by the company’s audience measurement study, being generated with a subsample of 450 representative households from the official panel that will continue to be strengthened during the second half of the year by completing a subsample of 900 homes. This will continue throughout the year until the installation is completed within the official panel in its entirety.
In this first update of The Gauge Mexico, we observed that across the 28 covered cities, linear television viewing represented 51.6% of overall TV consumption in May 2024, and streaming represented 17.6%.
Disclaimer: YUMI TV, Streaming Ratings Transition Database – 450 Broadband and Non-Broadband HH from 28 main cities. Screen: TV. Target: People 4+. Universe People 4+: 58,404,410. Period: May 2024. Fringe: Total Day – 2:00 to 26:00 hrs. Audience type: Consolidated (Live+TSV 7 days+VOD). To be used as reference only.
What is changing starting may 2024
Nielsen IBOPE implemented a laboratory panel consisting of 200 homes with broadband Internet, distributed across the three main cities of the country: Mexico City, Guadalajara, and Monterrey. This initiative aims to introduce new technology to Mexico and lay the foundation for streaming measurement in the country. Up until now, data from this panel has been used to generate The Gauge Mexico report.
Aligned with the vision of converged TV measurement, the rollout of this new measurement technology has begun in the official Nielsen IBOPE panel. As of today, we have installed a subsample of 450 representative households, and starting this month, it will be used to generate The Gauge Mexico report. This change will provide initial estimates of consumption across the four viewing categories in TV homes in the 28 cities covered by the company’s audience measurement study. The subsample will continue to be strengthened during the second half of the year, reaching 900 homes. This process will continue until the installation is completed within the official panel in its entirety.
Given the change in scope explained above, we are also making available this month’s report with the previous scope.
Disclaimer: YUMI TV, Streaming Meter Lab Panel Ratings Database – 200 Broadband HH from AMCM, Guadalajara and Monterrey. Screen: TV. Target: People 4+. Universe People 4+: 24,382,406. Period: Month: May 2024. Fringe: Total Day – 2:00 to 26:00 hrs. Audience type: Consolidated (Live+TSV 7 days+VOD). To be used as reference only.
Methodology & Faq
This snapshot offers a monthly macro-analysis of how streaming-capable consumers access content through the main television distribution platforms, including over-the-air (Broadcast), streaming, restricted TV (Pay TV) and other sources (Others). The graph itself shows the viewing share by category and includes a breakdown of the top individual streaming distributors.
What is included in “Broadcast”?
Live and Time Shifted Viewing (TSV) audience of Open TV Channels broadcast contents that are referenced and reported in a disaggregated manner in the official Nielsen IBOPE TV audience measurement study (TAM) in Mexico, regardless of the used platform for viewing (Linear or recorded signal of the TV channel, streaming platforms, online transmission of the TV signal, etc).
What is included in “Pay TV”?
Live and Time Shifted Viewing (TSV) audience of Pay TV Channels broadcast contents that are referenced and reported in a disaggregated manner in the official Nielsen IBOPE TV audience measurement study (TAM) in Mexico, regardless of the used platform for viewing (Linear or recorded signal of the TV channel, streaming platforms, online transmission of the TV signal, etc).
What is included in “Streaming”?
High bandwidth streaming events accessed through the household’s broadband network regardless of the used platform and that was not identified as part of the Broadcast or Pay TV buckets.
What is included in “Others”?
Includes the following:
- Live audience of linear content of TV channels which are not referenced, not disaggregated in the official Nielsen IBOPE TV audience measurement study (TAM) in Mexico and are not identified as video consumption streamed through the household’s broadband network.
- Use of peripheral devices (Game Consoles, Blu-rays, DVDs, etc.) connected to the TV when they are not being used to stream video content through the household’s broadband network.
- Non Audio Activity: Time periods in which no audio is detected on the TV set by the people meter.
