Media is blurring. Is your marketing mix optimized?

In 2025, digital channels are taking center stage, with audiences’ time on digital devices growing. Yet this growth isn’t coming at TV’s expense. TV remains a powerful force, especially as viewers’ definition of TV expands to include digital formats and CTV becomes increasingly programmatic.

As the media landscape becomes increasingly fragmented, marketers are facing the challenge of effectively planning and measuring cross-media campaigns. How can you confidently navigate this complex environment in 2025 to ensure that every dollar of your marketing budget is optimized across both digital and TV?

Register to hear from Angela Girardin, Senior Vice President, Nielsen ONE, and Alison Gensheimer, Head of Marketing, Nielsen, on how you can plan and measure cross-media campaigns with confidence.

Learn more about…

How audiences are spending their time with CTV and linear TV

The value of independent data in navigating digital walled gardens

Understanding your competitive landscape