Insights | 11-03-2025
Outsmart the competition with ad intelligence
Are your ad campaigns hitting the mark? In today’s crowded media landscape, simply throwing advertising…
Insights
Insights | 11-03-2025
Need to know: What is share of voice?
Share of voice is a brand’s media spend in the context of all media expenditure and can help determine the…
Insights | 12-11-2024
Need to know: What can you learn from your competitors’ ads?
Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience…
Insights | 27-09-2024
Understanding full-funnel measurement: From who saw the ad to the outcome
Learn how Nielsen simplifies full-funnel measurement to understand the complete performance of a campaign with…
Insights | 20-09-2024
Leveraging big data measurement to advance addressable advertising
Learn how big data measurement can help you navigate tailwinds in addressable advertising.
Insights | 10-07-2024
Conversations from Cannes: Industry leaders on what’s reshaping the advertising landscape
Nielsen’s video series distills the key themes from Cannes Lions 2024 and insights from how global leaders…
Insights | 19-04-2024
Peaks and valleys: Ad spending trends around the world
Competitive advertising intelligence data is often overlooked in media planning. But these insights are…
Insights | 11-04-2024
What’s TV these days?
Linear and streaming TV experiences are converging, and it could be a best case scenario for the entire media…
Insights | 21-03-2024
How marketers can advance personalized marketing across the digital advertising ecosystem
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
