Amilcar Perez is the Chief Revenue Officer (CRO) for Nielsen Audience Measurement, where he leads a global team responsible for customer retention, customer growth, new customer acquisition, revenue operations, and marketing. He was appointed to this role in January, 2023.

Amilcar has more than 25 years of global leadership experience working at Nielsen in various roles, including in Argentina and with teams across US, Latin America, China, India, Southeast Asia, the Middle East, Africa and Europe.

Most recently, he was Executive Vice President of Sales and CRO for National Media Clients where he led a U.S. team responsible for customer retention, customer growth and new customer acquisition. 

Previously, he was Global CRO of Nielsen’s Gracenote and Sports/Esports, Music and Customer Experience, where he led global commercial and revenue strategy across all business units. Amilcar has also worked in tech/telecom, mobile product leadership, sales and marketing and client and retailer relationships.

Amilcar serves as executive sponsor of the Nielsen Hispanic Organization of Leaders in Action (HOLA) employee business resource group.

He holds a postgraduate degree in Telecom Business from the Universidad de San Andres, an MBA from Escuela Superior de Economia y Administracion de Empresas (ESEADE) and a Bachelor degree from the University of Buenos Aires. He resides in the San Francisco Bay Area.