YouTube nears the top with nearly 10% of total TV usage.
Disney holds #1 spot driven by strong Disney+ performance.
NEW YORK – July 23, 2024 – Netflix exhibited the largest monthly growth in the June 2024 Media Distributor Gauge report, Nielsen’s cross-platform view of total TV consumption aggregated by media company. With usage up 11.8% compared with May, Netflix added almost a full point to its share of total TV usage and moved from the sixth ranking media company in May, to fourth in June, accounting for 8.4% of TV for the month.
As covered in Nielsen’s report of The Gauge, 40.3% of time spent watching TV in June was attributable to streaming. Pure-play streamers like Netflix and YouTube saw the most benefit from a big streaming month. Time spent watching YouTube on television was up 4.2% in June to push the streamer to nearly 10% of total TV usage, securing another month with the second largest share of TV among media distributors.
While eight of the 14 companies ranked in the Media Distributor Gauge exhibited usage increases this month, affiliate streaming platforms helped rebalance the viewing share for multi-platform distributors across the board. With 10.8% of June’s TV viewing time, Disney maintained the top spot among media distributors, driven by a 15% increase in Disney+ usage. Also Tubi, which notched 2.0% of TV in June and a 15% bump in usage, climbed the ranks among its fellow FOX affiliates and was the company’s second best performer behind FOX News Channel, helping FOX climb to 6.6% of TV (+0.2 pt.).
NBCU retained its spot as the third ranking media distributor in June with 8.5% of TV, despite a loss of half a share point. The Olympics will certainly put the spotlight on NBCU throughout July and August as their coverage of the biennial event has historically drawn large audiences to all of its platforms.
The lack of sports and drama content on broadcast networks was, however, beneficial to cable entrants A&E, AMC and Hallmark whose affiliates helped fill the gaps by riding increases in viewing across cable’s feature film and drama genres.
- A&E: 1.4% share of TV; up 11.1%, +0.2 pt.
- Hallmark: 1.2% share of TV; up 6.1%, +0.1 pt.
- AMC: 1.1% share of TV; up 7.7%, +0.1 pt.
The measurement interval for June 2024 was 05/27/24 through 06/30/24.
About The Gauge™
The Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include The Media Distributor Gauge, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
About Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).
Press Contact
Lauren Pabst, Nielsen
lauren.pabst@nielsen.com
