Insights | 06-05-2024
Outcomes-minded metrics: The marketing KPIs your CFO cares about
These are five outcomes-focused KPIs that help marketers show impact and unlock budget.
Insights
Insights | 20-07-2023
How to scale your video content distribution strategy
Learn how to build a scalable, resilient video content distribution strategy with three tips that can help…
Insights | 12-04-2022
Agility is key for marketers amid the convergence of brand and acquisition
In concert with the launch of Nielsen’s 2022 Annual Marketing Report, we spoke to Jamie Moldafsky,…
Insights | 17-02-2022
Build trust to build trial: Trustworthy channels can help
Even in high-consideration categories, hesitation with trying a new brand is still high. Nielsen data shows…
Insights | 09-02-2022
A tale of two teams – and their fans
While the NFL is the most popular sports league among Americans, the Bengals and Rams will have a global,…
