Insights | 16-10-2021
El estado de los medios en el mundo
Expertos líderes de la industria y de Nielsen analizan cómo navegar por el panorama mundial de los medios…
Insights
Insights | 11-10-2021
Winning in the influencer era
At TikTok’s recent The Stage event, Nielsen’s Steven Lindsay, Executive Director, Head of Digital Measurement…
Insights | 05-10-2021
Take command of your brand: Long term-growth requires a balanced marketing strategy
Nielsen’s EVP of Marketing Analytics Tina Wilson and American Family Insurance’s VP of Marketing Sherina…
Insights | 24-08-2021
Quality Data Will Help Publishers Cultivate Stronger Audience Relationships
As the media industry plans for a future without third-party cookies, many are quick to jump to the…
Insights | 20-08-2021
Power Chat: Improving Disability Representation in Advertising
In this video, influencer, and activist Christina Mallon of Wunderman Thompson identifies strategies for…
Insights | 16-08-2021
Forging Direct Relationships Without Third-Party Cookies
Without third-party cookies, first-party data will become foundational in how brands connect with their…
Insights | 27-07-2021
Hyper-connectivity: the new reality that the industry will have to face
Given the hyper-connectivity, rising device and channel fragmentation, it’s critical for the industry to know…
Insights | 21-07-2021
The state of global media
Watch this on-demand session to hear top industry experts and Nielsen leaders discuss how to navigate the…
Insights | 15-07-2021
The Importance of Balanced Marketing Strategies
An over-reliance on short-term sales drivers among many brands results in an unbalanced marketing strategy. In…
