Insights | 05-08-2024
Trend spotlight: What The Gauge shows us about media convergence
Some of the most successful streaming programs haven’t been new but shows licensed from broadcast and cable TV, like…
Insights
Insights | 29-07-2024
Need to Know: What is co-viewing, and why should you care?
Advertisers need guarantees that their ads are reaching the right people, and measuring co-viewing gets to the heart of…
Insights | 23-05-2024
Need to Know: The basic of TV media buying
Take a closer look at the modern world of TV media buying. It’s simple enough on paper, but things can get very…
Insights | 21-03-2024
How marketers can advance personalized marketing across the digital advertising ecosystem
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
Insights | 03-03-2024
Understanding how audiences connect with news media ahead of the 2024 U.S. elections
We explore how audiences are consuming news media and how things may have changed since the last elections.
Insights | 18-01-2024
U.S. TV household data reveals shifting trends in how audiences access content
Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand how they…
Insights | 20-11-2023
Need to Know: How are TV audiences measured?
In this article we explore how tv audiences are measured, technology used to capture viewing data, and what metrics are…
Insights | 12-10-2023
Need to Know: How to measure digital audiences and campaigns
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it ladders into…
Insights | 10-08-2023
For good measure: A conversation with Nielsen and the 4A’s
At this year’s Cannes Lion, the 4A’s EVP of Media, Technology and Data Ashwini Karandikar and Nielsen’s CEO of…
Insights | 27-07-2023
Counting every voice: How to power a better media future for all
Nielsen’s Chief Diversity Officer Sandra Sims-Williams and Chief Product Officer Deirdre Thomas discuss DE&I’s…
