Insights | 27-07-2023
Counting every voice: How to power a better media future for all
Nielsen’s Chief Diversity Officer Sandra Sims-Williams and Chief Product Officer Deirdre Thomas discuss DE&I’s…
Insights
Insights | 13-05-2020
COVID-19 Can Inhibit Innovation Or Foster It: It’s Up To You
If you think innovating can be hard normally, try doing it during a global pandemic. It can become downright defeating if…
Insights | 22-10-2019
Un tsunami en eau profonde
En 2018, les distributeurs ont investi 2 milliards de dollars dans l’intelligence artificielle (IA), principalement aux…
Insights | 06-05-2019
O novo perfil do consumidor brasileiro e a transformação digital no varejo
E-commerce, consumidor omnichannel, uso de Big Data no varejo e uso de tecnologia nos canais tradicionais são os…
Insights | 11-12-2018
Comércio Conectado
É indiscutível que o acesso à Internet, a tecnologia móvel e as inovações digitais estão redefinindo todas as…
Insights | 01-11-2018
Cutting Through the Data Fog With Industry Collaboration and Connectivity
Data is everywhere. As our individual behaviors leave an ever-expanding data footprint, we are faced with the challenge…
Insights | 16-08-2018
How Less Can Often Be More
Marketers often think about how important it is to communicate all of a product’s key benefits to their consumers…
Insights | 31-05-2018
How to Reach, Engage and Measure Today’s Empowered Consumer
Today, access to information is unprecedented, consumers are empowered to make smarter buying decisions and marketers…
Insights | 07-12-2017
Webinar: Creative is King in the Age of Distraction
Gain insights from three recent, ground-breaking Nielsen studies that reinforce the important role that neuroscience…
Insights | 26-10-2016
The Rise of Mobile Money
Mobile is not the future. It is the now. As the need for connectivity increases, the mobile device is becoming an…
