Insights | 20-03-2024
2024 Upfronts / NewFronts Webinar
Tune in for a conversation with Nielsen and the 4A’s on CTV insights and perspectives media planners should…
Insights
Insights | 25-01-2024
The Upfronts/NewFronts Guide 2024
Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25…
Insights | 24-05-2023
Channel overload is hurting full-funnel marketing effectiveness and ROI confidence
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing…
Insights | 21-04-2021
First-Party Data is a Good Start, but it’s Not Enough
Most marketers surveyed in the Nielsen Annual Marketing Report recognize the importance of first-party data,…
Insights | 04-08-2020
Digital and Omnichannel Sweet Spots for Auto Advertisers
In today’s digital age, heading to an automotive dealership in person is far from the only way Americans shop…
Insights | 16-03-2020
COVID-19: Tracking the impact on media and consumer behavior
As we enter year three of the global pandemic, the impact of COVID-19 continues to shape consumer behavior as…
