Insights | 07-08-2024
AANHPI audiences’ influence on media trends
Rose Yan discusses the influential role of AAPIHM
Insights
Insights | 31-05-2024
The power of news media: An important platform to reach Asian Americans in an election year
In this election year, brands have the opportunity to connect with Asian American audiences through news.
Insights | 02-05-2024
Asian American audiences are leaders in streaming media use
Asian American, Native Hawaiian and Pacific Islander (AANHPI) audiences are heavy users of digital media, including…
Insights | 01-05-2024
Reaching Asian American Audiences 2024
Understanding the media preferences of Asian American, Native Hawaiian and Pacific Islanders is critical to resonating in…
Insights | 26-04-2023
After Oscars triumph, Asian American viewers look to advertisers and media companies for more representation
The AANHPI audience has made it clear – through their voices and dollar spend – that they desire representation in…
Insights | 25-04-2023
Seen, heard, valued – engaging Asian Americans through media
In this report, Nielsen explores the media platforms and content that draw Asian Americans to help marketers, content…
Insights | 07-06-2022
For AANHPI audiences, streaming brings families together
An increase in AANHPI representation is bringing multi-generational households together for a shared content experience.
Insights | 18-05-2022
Confronting myth and marginalization
This year’s Asian American Native Hawaiian and Pacific Islander (AANHPI) Diverse Intelligence Series report explores if…
Insights | 09-12-2021
Closing the gap for South Asian representation on screen
News and reality are the most inclusive genres across the top 10 most inclusive programs for South Asians, highlighting a…
Insights | 13-05-2021
Hope and Action: The Growing Influence of Asian Americans
This report showcases the growth and power of the Asian American community along with the key opportunities for action.
