The application of neuroscience to traditional marketing activities has yielded very interesting results around the influence of “non-conscious” factors on purchasing decisions. This webinar explores new developments in neuromarketing research and understanding consumer decision-making – including brainwave, eye tracking and skin conductance measures. With a focus upon the role that attention, emotion and memory play within the brain, we will uncover new methods of creating awareness, generating persuasive communications and designing novel packaging and merchandising landscapes.
Areas of special interest include:
- Which non-conscious factors can yield greatest impact on purchase behavior
- How the shopper “path to purchase” environment can be influenced through a multi-sensory approach
- The brands and/or product categories that are leading the way with this new approach, and how you can benefit from their breakthroughs
