Insights | 26-07-2023
Representation matters: Why measurement of diverse audiences is critical for the media industry
Learn why measurement of diverse audiences is critical for the media industry and how to best leverage these…
Insights
Insights | 23-08-2022
ROI data can help buyers and sellers navigate media valuation in an expanding media landscape
As the media landscape expands, media valuation becomes increasingly layered and nuanced. This can pose…
Insights | 16-08-2022
Breakthrough ROI depends on optimized media spending
Nielsen’s Imran Hirani discusses the relationship between investment and outcomes, as well as how to find a…
Insights | 03-08-2022
Measuring new media’s impact on brand awareness and ROI
With the wealth of new media platforms and formats available to consumers, marketers have more ways to engage…
Insights | 26-07-2022
Understanding the impact of full funnel marketing on ROI
For marketers today, building brand awareness is a top goal, but many fall short when it comes to measuring its…
Insights | 12-04-2022
Agility is key for marketers amid the convergence of brand and acquisition
In concert with the launch of Nielsen’s 2022 Annual Marketing Report, we spoke to Jamie Moldafsky,…
Insights | 02-03-2022
Black-owned media: making the case for better brand partnerships
Steed joined Nielsen’s VP of Diverse Insights and Partnerships, Charlene Polite Corley, to discuss the impact…
Insights | 25-02-2022
Tuning into radio’s potential: the power of Black-owned radio
Tony Coles, Division President, iHeartMedia and Founder, Black Information Network, spoke with us about the…
Insights | 15-02-2022
The importance of understanding the nuances of Black representation in media
Learn how the media platforms can take a deep look —from the leadership to producers, writers and…
Insights | 22-11-2021
Seeing and believing: Meeting Black audience demand for representation that matters
As the media industry looks to be more inclusive of Black storytellers and grow their brand awareness with…
