Insights | 22-10-2018
The Database: What Sustainability Means Today
There’s no denying the fact that consumers around the world are paying more attention to the impact of their…
Insights
Insights | 08-10-2018
The Database: Implementing Agile Thinking in the FMCG Market
Staying nimble in today’s fast-paced market, isn’t easy, especially for large, multinational brands with…
Insights | 24-09-2018
The Database: Young, Digital and Social—Connecting with Today’s Hispanic Consumers
Hispanic consumers are young, digitally connected and socially engaged. For brands and marketers, connecting…
Insights | 20-08-2018
The Database: What it Takes to Be a Brand in Today’s Market
It’s a good time to be a consumer. The product landscape is flooded with variety and options, and it seems…
Insights | 23-07-2018
The Database: A Look at the Growing World of Streaming and Over-the-Top Video
This episode of The Database explores the growing universe of streaming video and over-the-top content. We…
Insights | 10-07-2018
The Database: Meeting Today’s Multicultural Consumers
African Americans, Asian Americans and Hispanics represent approximately 40% of the U.S. population—that…
Insights | 25-06-2018
The Database: Understanding Advanced Audience-Based Buying and Addressable TV
For the past 50 years or so, the process of buying TV ads has remained fairly consistent—and pretty…
Insights | 11-06-2018
The Database: Opportunities in Esports
This episode of The Database delves into the world of esports, or competitive video gaming. We look at the…
Insights | 29-05-2018
The Database: Navigating Big Data
This episode of The Database explores ways that brands can tap into big data, segment audiences with it,…
Insights | 22-01-2018
The Database: Episode 5, Media Minutes, Digital Devices, and the Generation Driving Today’s Trends
In this episode of The Database, a podcast from Nielsen, we’re diving into media, specifically how much time…
