Insights | 12-07-2024
Adding incremental reach with local streaming
To help political advertisers understand the impact of local TV to their media plans, Nielsen studied how audiences…
Insights
Insights | 31-05-2024
The power of news media: An important platform to reach Asian Americans in an election year
In this election year, brands have the opportunity to connect with Asian American audiences through news.
Insights | 03-03-2024
Understanding how audiences connect with news media ahead of the 2024 U.S. elections
We explore how audiences are consuming news media and how things may have changed since the last elections.
Insights | 01-06-2021
Breaking the Cycle of Silencing Black Voices
Black achievements have a history of being erased in media. As viewers, content creators, storytellers and journalists,…
Insights | 05-05-2021
Reporting in a Mainstream Social Justice Movement World
The Black Lives Matter movement has broken through as a collective mission finding allies across genders, ethnicities,…
Insights | 29-10-2020
The Suburban Mom: Reaching Female Swing Voters Requires a Local Approach
With less than a week until the presidential election, it is paramount for advertisers to understand how they can best…
Insights | 22-10-2020
“Lifting As We Climb” Black Women Lead Voter Turnout Despite Barriers
Despite historic obstacles and new challenges, Blacks take their right to vote seriously and have some of the highest…
Insights | 22-10-2020
Nielsen Local Watch Report
This edition of the Nielsen Local Watch Report takes a deeper look at TV news viewing across various entities and how…
Insights | 22-10-2020
Young, Diverse Audiences Are Leaning into TV News
The time Americans spend watching TV news has been rising since the fall of last year, and it peaked at just under…
Insights | 22-10-2020
Why ‘Political Ratings,’ and Why Now
In today’s shifting and divisive political climate, sophisticated voters are in search of relevant political messaging to…
