Global Archives

Insights | 12-11-2024

Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience reach.

Insights | 05-07-2024

To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights holders…

Insights | 10-06-2024

Retail media networks are a win-win-win for retailers, brands and consumers, but standards and independent measurement…

Insights | 22-05-2024

Over-indexing on performance marketing leads to a vicious cycle where brands end up neglecting top-funnel activities and…

Insights | 09-05-2024

ROI strategies hinge on capturing the right data at every stage of the customer journey. Just because data is easy to…

Insights | 07-03-2024

Learn in this webinar how positive impact can be sustained long after the athletes and fans have left town.

Insights | 03-03-2024

We explore how audiences are consuming news media and how things may have changed since the last elections.

Insights | 19-02-2024

Dimensions of diversity are numerous, spanning well beyond skin tone and narrative location.

Insights | 18-01-2024

Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand how they…

Insights | 08-01-2024

Nielsen is working hard to integrate big data sets into our methodologies in innovative ways that also ensure continuity…

Insights