Insights | 16-12-2024
Tops of 2024: Sports
2024 was an all star year for sports. As 2025 approaches, we looked at some of the top trends that shaped the…
Insights
Insights | 30-10-2024
The Record: Q3 U.S. audio listening trends
The Record from Nielsen provides a quarterly analysis of audio listening behaviors across the total radio…
Insights | 05-08-2024
The crucial role audio plays in marketing strategies
Bob Pittman on the role audio plays in marketing strategies
Insights | 05-08-2024
Trend spotlight: What The Gauge shows us about media convergence
Some of the most successful streaming programs haven’t been new but shows licensed from broadcast and cable…
Insights | 15-07-2024
Top brands are like Olympic athletes
The world’s top brands know that clutch performance comes from long-term investments.
Insights | 10-07-2024
Conversations from Cannes: Industry leaders on what’s reshaping the advertising landscape
Nielsen’s video series distills the key themes from Cannes Lions 2024 and insights from how global leaders…
Insights | 05-07-2024
What’s next for women’s sports: Fueling growth by proving value
To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights…
Insights | 30-05-2024
Driving value through women’s sports
By now, we’ve all heard that women’s sports are having a moment. That rings particularly true with the WNBA…
Insights | 30-04-2024
The Record: U.S. audio listening trends powered by Nielsen and Edison Research
The Record from Nielsen delivers a quarterly look at how U.S. audiences spend their time with ad-supported…
Insights | 17-04-2024
Metadata is the key to compelling fan experiences as sports migrate to streaming
Sports, unlike all other genres, have the power to attract large, consistent TV viewership—and on set…
