Pete Doe is Chief Research Officer at Nielsen. He has decades of experience in market research, audience measurement, big data and statistical modeling techniques. In his current role he leads Nielsen’s Data Science Organization, overseeing the development of audience measurement methodologies across video, digital and audio globally. This is his second stint at Nielsen: between 2004-2015 he was a primary architect of Nielsen’s data integration products and contributed to patented innovations in Set Top Box measurement, Digital and Outdoor Advertising Research. Between 2015-2022, Pete was Chief Research Officer at clypd, an advanced TV platform start-up acquired by Xandr in 2019, which in turn was acquired by Microsoft in 2022. Before moving to the United States, Pete was a board director at RSMB TV Research in the UK, where he worked primarily on the BARB TV audience measurement currency as well as data fusion projects. He started his career at NOP Market Research in London. Pete is a graduate of King’s College, London University.