Social

How can I understand how social media is impacting my marketing strategies?

Our Solution

The fastest growing media market is being shaped by consumers themselves. The opinions they share in social media are highly trusted and can have significant short and long-term impact on your business and brands.

Nielsen is committed to leveraging social media insights for improved business impact along with NM Incite – our joint venture with McKinsey & Company. We provide you with the very best “brand radar” into the billions of social media conversations to understand “what’s next.”

Our solutions focus on the intensity and immediacy of social media as a source of consumer feedback, trends and information. Grounded in billions of conversations across 181MM blogs, social networks and other social media across the purchase cycle, and beyond 18 markets, we offer the industry’s most reliable view into the consumer mindset.

We provide you with:

• Insight to customers – adjust your strategy, product, and/or marketing to better appeal to key consumers
• Brand health and threat tracking – identify in near real-time threats and opportunities for your brand and create defensive strategies
• Best practices for advocacy and increasing customer value – leverage social media intelligence to improve the service experience across channels to increase customer lifetime value and brand advocacy
• Marketing strategy – advance your messaging by highlighting brand strengths and leverage the best touch points for the largest impact
• Innovation and optimization – gain an unobstructed view into what consumers really think to identify unmet needs and size white space opportunities
• Social media strategy – develop the right social media strategy, set of processes and KPIs to transform your organization and drive value

Learn more at NM Incite.

Learn more about social media intelligence.