Innovation

How do I achieve higher levels of sustainable profit and growth from my innovation efforts?

Our Solution

Consumer demand is expanding along with the middle class in developing markets, as is the competition for shelf space at retail. These factors and more make it critical to have precision when it comes to innovation – from developing the right product, message and package to launching in the right channels, to providing the right support, to optimizing post launch. Our approach to innovation is there for each step of the process, from The Cambridge Group in providing solutions for what to develop, to our NeuroFocus neuromarketing capabilities that  determine what consumers really respond to, and finally to forecasting what is the most effective go-to market approach for your new product.

Backed by 30 years of experience tracking thousands of product campaigns, our experts and suite of solutions help your products differentiate and succeed.

Our methods help clients identify and capture new innovation opportunities by:

• Identifying white-space innovation opportunities based on a proprietary understanding of latent and emerging demand
• Developing winning product and packaging concepts using neuroscience, genetic algorithms and other advanced technologies
• Diagnosing and improving innovation concepts based on 12 winning success factors
• Developing economic forecasts to prioritize innovation investment decisions
• Developing winning launch and post-launch strategies to maximize in-market success
• Identifying opportunities to disrupt competition through new business models