Cross-Platform

Is my content reaching the right audience on the right platform at the right time?

Our Solution

As consumers add more devices and screen time into their daily life, understanding how they engage and respond across TV, online and mobile is critical for both content creation and media planning. You require a comprehensive view of not only who is watching, but how, where, when and why. Nielsen is constantly improving measurement to help focus on “people” and not just “platforms.” We developed the only single-source methodology that reaches across TV and online platforms to understand who is viewing; and our campaign ratings are delivering first-of-its-kind information on whom your campaign is reaching, providing the ability for a cross-platform campaign performance metric.

Our comprehensive, cross-platform audience insights identify the best places to reach audiences through any device, at any time.

Our leading view of media impact enables Nielsen to provide you:

• Reporting from the only dataset measuring TV and the Internet in the same household
• Analysis of media spend on offline sales via comparisons of Gross Ratings Points and POS data giving a true picture of ROI
• Fusion of data obtained from digital set top boxes and our existing TV panel measurement, allowing for more granular analysis
• Tracking and analysis of web site performance along with information about audience consumption of, and engagement with, streaming media
• Measurement of television viewing in out-of-home locations such as hotels, bars and health clubs, providing a complete picture of your audience
• Cross-platform advertising measurements including total and overlapped reach and frequency with digital and television components