Social media is re-energizing TV—acting like a shot of pure adrenaline that’s fueling millions of digital conversations. And those conversations—just over 800 million strong in 2012—have created the digital dialogue we’ve come to know as social TV.
And this is no fad. It’s a second-screen phenomenon that’s created some of the most influential conversations out there—so much in fact that TV programmers are integrating hashtags and social conversations directly into their shows. There’s no water cooler conversation on the planet with that much pull. So how do you tap into this ever-expanding discussion?
Tracking programs across 240 TV channels in the U.S., Nielsen’s SocialGuide empowers networks, advertisers, agencies and multi-system operators (MSOs) to understand, measure and act on the social momentum of live TV. With insight into real-time conversations, we can help you achieve critical business decisions: How can networks apply TV’s social halo to drive tune-ins? How can an advertiser make more informed media planning and buying decisions? How can MSOs guide viewers toward trending programs. With software and Twitter TV APIs (application programming interfaces) for real-time engagement and analysis, SocialGuide enables you to create truly immersive consumer experiences.
And in the fall of 2013, Nielsen Twitter TV Ratings began providing the first and only standardized measurement of the reach of individual tweets on Twitter—not just Twitter activity, but a measure of who sees the tweets. So even though the realm of social TV is rapidly expanding, you’ll always be able to zero in on precise Twitter impressions and actual reach among unique users on any Twitter-supported device.
Social is reenergizing TV. We’ll provide the capabilities so that you can maximize the opportunity.