At Consumer 360, you'll hear a broader, deeper story of the ever-evolving consumer from multiple perspectives – consumer behavior, media consumption and the marketplace – providing insights for smarter decisions that drive growth.
Join us as marketing, media and retail executives explore how collaboration between partners and consumers can strengthen connections with both.
June 25-27, 2012, The Westin Diplomat, Hollywood, Florida
During the General Sessions, industry leaders will address the challenges of connecting to today’s digital and diverse consumers. They will discuss how, through better collaboration, better solutions can evolve. Afternoon Insight Sessions will go deeper with new research, case studies and collaborations geared towards better understanding what consumers watch and buy... and why. (learn more)
Upcoming Webinars
Tuesday, May 22, 2012, Noon EDT / 11 a.m. Central
Speakers:
- Monica Gil, SVP, Public Affairs and Government Relations, Nielsen
- Sabrina Crow, SVP/Managing Director, Global Client Business Partner for
Univision, Nielsen
Although one of many segments comprising the U.S. population, the Hispanic population is growing at the most dramatic rate. In fact, the rapidly-growing Latino segment will fuel the future U.S. economy — by virtue of the significance of its cultural, social and demographic shifts. However, many myths and misperceptions about Hispanics still persist, which affect marketers' success with product, service and media offerings. With Hispanics serving as the cornerstone of future growth, companies must make the Hispanic market a measured priority. Click here to register.
Thursday, June 7, 2012, 2 p.m. EDT
Speakers:
- Jenna Berger, Research Manager, Media and Advertising Analytics, Nielsen
- Jessica Hogue, SVP, Digital, Nielsen
- Inna Kern, VP, Global Sales Marketing, BabyCenter
Motherhood significantly impacts how women use media, and contributes to over $2 trillion in spending power. Moms are using the latest digital devices as necessities—not luxuries—to help her master the changing media landscape for herself and her family as she takes on the new role of Family Media Manager. Compared with the general population, moms over-index on ownership and usage of EVERY digital device, including laptops, digital cameras, DVRs, and gaming consoles. How are you approaching your communication with this critical audience segment?
Join us for a webinar that focuses on the American Media Mom based on a joint study with BabyCenter. Before engaging Mom, marketers need to be aware of the changing dynamics affecting her media choices, and plan accordingly. Nielsen and BabyCenter subject matter experts will share findings about Mom’s including: Media shifting behavior, device adoption, time spent across various media platforms, social media and mobile usage and growth trends. Click here to register.
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