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Telecom
With mobile broadband subscribers topping 200 million worldwide, the telecom industry is experiencing remarkable growth and demand from consumers who now use their phones for more than just talk. In the U.S., web-enabled smartphones are poised to overtake feature phones as the device of choice in the very near future. Expanding wireless networks in emerging markets open the possibility for mobile broadband subscribers to outnumber wired broadband subscribers within the next decade.
The shift of revenue from fixed to mobile and from voice to data is accelerating as data and media are increasingly untethered from specific devices or networks. Innovation is vibrant and opportunities abound for device manufacturers, service providers, and mobile app developers. But the competition is equally intense, requiring a detailed understanding of the market and clear insight into the signal consumers are sending.
No matter what the industry, Nielsen understands it’s about growing your market share, and maximizing a return on your investment. With vast experience in analyzing media habits and spending behaviors of consumers as well as advertising effectiveness, pricing, product innovation, and smartphone trends, Nielsen is uniquely positioned to help you make better connections to the always connected consumer.
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Nielsen measures the shopping and media behavior of an estimated 10 million consumers worldwide.
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