Global
Client Login
Television
As consumers demand more content on more channels and on more devices, only Nielsen provides the most complete understanding of viewership for the television industry. That’s because Nielsen knows that people who watch TV aren’t just media consumers; they’re grocery shoppers, online couponers, sharers on social networks, and vocal brand critics. Nielsen’s integrated measurement and analysis of media viewing, shopping habits, online activity and brand advocacy gives clients a high-definition picture of their audiences.
No matter which device is in use (TV, PC, smartphone, DVR), Nielsen knows your audience completely and holistically. We understand the behavior of the increasingly connected consumer. Our decades of experience in understanding consumers - their media consumption, their reactions to advertisers, and how media influences their brand preferences as well as what they buy – enables clients to stay one click ahead.
From TV ratings and audience measurement to advertising effectiveness, Nielsen is the leader in television industry analytics. Our continued investment in research and methodology enables clients to better understand what’s happening now in the media landscape, and what trends are emerging.
Learn more about tv audience measurement.
Our Measurement Services
Nielsen measures the shopping and media behavior of an estimated 10 million consumers worldwide.
Global Comparative Solutions
Maintain your competitive advantage and develop effective advertising strategies, with real media and consumer market insights, across borders. Learn More »© The Nielsen Company. All Rights Reserved.