Global
Client Login
On Location
Nielsen’s On Location metrics help advertisers and agencies evaluate advertising effectiveness across multiple screens outside the home, so they can effectively reach consumers on the go – at health clubs, bars and restaurants, gas stations, movie theaters and beyond.
With more than 20 years of experience conducting custom studies for location-based video networks, Nielsen is dedicated to simplifying the planning, buying, and selling of place-based advertising. Through our Fourth Screen Report, Nielsen provides a comprehensive currency for the industry.
Our digital out-of-home services
- Define standard Nielsen metrics for location-specific video networks
- Establish report formats common to all Nielsen-measured networks
- Deliver dynamic measurement with timely reporting
- Provide analytics to support planning, buying, and post-buy evaluation of location-specific video networks
Nielsen metrics are already the standard across television and cinema, and now we’re bringing our trusted and innovative research to bear for the out-of-home digital network industry. On Location data is available through the same platform our clients use to access their TV data.
Learn more about place-based advertising.
Our Measurement Services
Nielsen measures the shopping and media behavior of an estimated 10 million consumers worldwide.
Global Comparative Solutions
Maintain your competitive advantage and develop effective advertising strategies, with real media and consumer market insights, across borders. Learn More »© The Nielsen Company. All Rights Reserved.