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Consumer Packaged Goods & Retail
Nielsen's broad range of consumer packaged goods analytics and consulting services are specifically designed for, and with, top CPG manufacturers and retailers, to ensure they have most accurate view of the consumer and the marketplace.
Whether it's insight into private label growth, consumer confidence, volume, pricing, promotion, demand, or emerging markets, Nielsen’s industry expertise can be trusted again and again to improve bottom-line profits and maximize return on investment.
With our constant focus on the consumer, Nielsen helps clients understand shopping and purchasing habits and how to innovate during every stage of their product cycle, from product testing to product placement.
Nielsen’s integration of retail purchase, location information management, and consumer panel information helps clients identify the right customer and the right market to achieve the right marketing mix and ROI.
Learn more about Nielsen consumer packaged goods.
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Nielsen measures the shopping and media behavior of an estimated 10 million consumers worldwide.
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