Nielsen is presenting at SXSW this year! We’ll be discussing everything from music sales to gaming to finding consumers in emerging markets.
Date: Friday, March 7 from 3:30-4:30 PM
Time: 3:30 - 4:30 PM
Michael Flamberg, VP of Nielsen Games, joins an esteemed panel to discuss trends in video gaming and proven strategies for brand advertising in games.
Date: Sunday, March 9, 2014
Time: 12:30-1:30 PM
Interactive Badge, Gold Badge or Platinum Badge required
Mitchell Habib, Nielsen's Chief Operating Officer, shares best practices to "do well and do good" by fostering innovation in emerging markets, for emerging market consumers.
Date: March 12, 2014
Time: 2:00-3:00 pm
Music Badge, Platinum Badge or Artist Wristband required
A panel of Nielsen and music industry experts explores how sales, radio airplay and streaming activity are connected, and how the industry can better utilize these relationships to measure success.
Date: March 12, 2014
Time: 11 am PT; 2 pm ET
Today's consumers are bombarded with more information than ever before—consuming almost 62 hours of content each week across TV, radio, online and mobile. Television advertisers are challenged to produce memorable advertising that will positively affect buyers’ purchase decisions. Join us and learn key insights drawn from Nielsen TV Brand Effect’s database of "naturally occurring experiments" on how to create highly memorable and well-branded ads that will achieve world-class in-market performance.
Speaker: Bruce Pivarunas, SVP Research, Nielsen
Date: March 18, 2014
Time: 12 pm ET; 11 am CT
Last year, we introduced you to Super Consumers - heavily engaged, heavy users who drive 50 percent or more of category profits - as the main source for insight, strategy development and alignment for an organization. At that time, we asked you what more you wanted to know about Super Consumers, and 54 percent of you said, "I can't find them." Another 59 percent of you asked for more case studies and analysis.
We heard you. Join us to learn about two very different, but equally powerful case studies. One fast-growing media company is helping its advertisers find their potential Super Consumers via mass marketing, and an upward-bound consumer durables company built a proprietary, predictive modeling process based on Super Consumers to generate more, better leads. Learn from these two companies how to find your own Super Consumers and use them as a beacon in your fundamental business processes to produce game-changing outcomes.
Speaker: Eddie Yoon, Principal, The Cambridge Group, a Nielsen Company
Date: March 25, 2014
Time: 2 pm ET
While the Millennial generation indeed founded the social media movement, having been born directly into a new era of technology between 1977 and 1995, their interests, backgrounds and aspirations span well beyond what’s listed on their Facebook pages. This generation’s digital tendencies, however, means that marketers and brands need to step up their games in order to keep up and engage with them.
And these 18 to 36-year-olds are worth the effort. Why? Because they are 77 million strong in the U.S.—on par with Baby Boomers—and make up 24 percent of the country’s population. And while many are still climbing the income ladder, this group’s size and age range highlights its long-term purchase power.
Speakers: Beth Brady, President, Nielsen Segmentation & Local Market Solutions; Michael Mancini, VP Thought Leadership, Nielsen Segmentation & Local Market Solutions
Date: June 23 - 25, 2014
Location: JW Marriott San Antonio Hill Country, San Antonio, TX
Save The Dates: June 22 - 24, 2015
Location: Washington Marriott Marquis, Washington, D.C.
Date: June 27 - 29, 2016
Location: Bellagio, Las Vegas, NV