Contact: Neil Beston, Tel: 020 3103 3959
London, Wed 13 June 2012 – Supermarkets have been given cause for cheer after sales growths at UK grocery retailers for the week leading up to the Jubilee celebrations (week ending 2 June) rose a massive +12.5%* according to the latest retailer performance figures released today by global information and insights firm Nielsen.
This seven-day sales boost built on a growing momentum from the previous week, as the ‘Summer of Events’ began with the Olympic Torch Relay on 19 May and a week of warm weather across the UK. Seven-day sales at UK grocery multiples accelerated to +5.7% for the week ending 26 May.
However, the cold and wet weather earlier in May led to very subdued trading. Across the standard four-week reporting period as a whole (to 26 May 2012), year-on-year growths remained close to their underlying trend for 2012, at +3.3% (value sales) and -0.9% (unit sales).*
Over the month, performance in the Impulse and Sharing categories rebounded, with the strongest growth coming from Crisps and Snacks (+10%), Confectionery (+9%), Soft Drinks (+7%) and Beer, Wines, Spirits (+7%).
Nielsen senior manager for retailer services Mike Watkins explains: “Overall, May was a month of better momentum across food retailing, with the major supermarkets issuing a deluge of cash savings and discounts, actively encouraging shoppers to visit and spend. This has been a familiar pattern over the last six months. Promotional spend remains at 35% of overall basket sales at the grocery multiples and we anticipate a continuation of these trends for the next three months.”
* source: Nielsen Scantrack Grocery Multiples
|12-Weekly % Share of grocery market spend by retailer and value sales % change|
|Retailer||% share, 12 weeks to 28 May 2011||% share, 12 weeks to 26 May 2012||% value change vs same 12 Weeks Year Ago|
|MARKS AND SPENCER||3.5||3.5||2.0|
About Nielsen Homescan Total Till:
Unless otherwise stated, data is based on all purchases, bar-coded and non bar-coded, brought back into the home from any outlet by an in-home scanning panel of more than 14,500 households. Total spend includes all items stocked by any outlet, including grocery, general merchandise and clothing.
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.