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Industries We Serve
Nielsen helps more than 20,000 clients worldwide see viewers as consumers of brands and products, and shoppers as viewers of media and promotions.
We understand the relationship between exposure to advertising and purchase decisions at the point of sale. Our integrated solutions solve a range of business issues and are fueled by our innovative research and measurement tools.
Our Measurement Services
Nielsen measures the shopping and media behavior of an estimated 10 million consumers worldwide.