NielsenConnect

Relentless change and unprecedented marketing challenges demand higher performance tools for connecting with consumers and driving growth. NielsenConnect introduces breakthrough solutions by forging new combinations of data, insights and analytic tools from across The Nielsen Company. We use advanced methodologies to integrate:

NielsenConnect services enable you to identify your strongest opportunities and optimize marketing results.

• NielsenConnections serves two important functions. First, by integrating media currency databases together, NielsenConnections provides a consumer centric view of cross-media usage, where the individual media measures tie directly back to each industry’s currency measurement. Second, by integrating this consumer centric view of media with marketing currency databases, like Homescan for CPG and Health and Beauty Aids clients, NielsenConnections enables marketers, their agencies and media companies to evaluate media through the prism of an advertiser’s marketing target, going beyond traditional age/sex demographics.
  
  "The Power to put Media and Marketers on the same page"
  
  
• NielsenHealth utilizes The Nielsen Company’s deep “Consumer Centric” expertise in marketing and media information and analytics to solving marketing related issues by providing actionable insights for the healthcare value chain. By integrating all health-related information from The Nielsen Company, NielsenHealth provides breakthrough capabilities in areas like trendspotting, segmentation, physician messaging and advertising effectiveness.