Trend Index: 2007 Year-End Summary
Movies
Top 10 Box Office - All Theatrical - thru Dec 9, 2007| Rank | Title | Distributor | Cumulative Total US$ | Open Date |
| 1 | SPIDER-MAN 3 | Sony | 336,530,303 | 05/04/2007 |
| 2 | SHREK THE THIRD | Paramount | 321,012,359 | 05/18/2007 |
| 3 | TRANSFORMERS | Paramount | 319,071,806 | 07/03/2007 |
| 4 | PIRATES OF THE CARIBBEAN: AT WORLD’S END | Disney | 309,420,425 | 05/25/2007 |
| 5 | HARRY POTTER AND THE ORDER OF THE PHOENIX | Warner Bros. | 292,000,866 | 07/11/2007 |
| 6 | THE BOURNE ULTIMATUM | Universal | 227,471,070 | 08/03/2007 |
| 7 | 300 | Warner Bros. | 210,614,939 | 03/09/2007 |
| 8 | RATATOUILLE | Disney | 206,435,493 | 06/29/2007 |
| 9 | THE SIMPSONS MOVIE | Fox | 183,106,242 | 07/27/2007 |
| 10 | WILD HOGS | Disney | 168,273,550 | 03/02/2007 |
Note: Data from Jan 1 – Dec 9, 2007, US and Canada Only. Traditionally, box office sales see significant increases during the holidays
Top 10 Box Office – Sequels – thru Dec 9, 2007
| Rank | Title | Distributor | Cumulative Total US$ | Open Date |
| 1 | SPIDER-MAN 3 | Sony | 336,530,303 | 05/04/2007 |
| 2 | SHREK THE THIRD | Paramount | 321,012,359 | 05/18/2007 |
| 3 | PIRATES OF THE CARIBBEAN: AT WORLD’S END | Disney | 309,420,425 | 05/25/2007 |
| 4 | HARRY POTTER AND THE ORDER OF THE PHOENIX | Warner Bros. | 292,000,866 | 07/11/2007 |
| 5 | THE BOURNE ULTIMATUM | Universal | 227,471,070 | 08/03/2007 |
| 6 | RUSH HOUR 3 | New Line | 140,125,968 | 08/10/2007 |
| 7 | LIVE FREE OR DIE HARD | Fox | 134,529,403 | 06/27/2007 |
| 8 | FANTASTIC FOUR: RISE OF THE SILVER SURFER | Fox | 131,921,738 | 06/15/2007 |
| 9 | OCEAN’S THIRTEEN | Warner Bros. | 117,154,724 | 06/08/2007 |
| 10 | EVAN ALMIGHTY | Universal | 100,462,298 | 06/22/2007 |
Note: Data from Jan 1 – Dec 9, 2007, US and Canada Only. Traditionally, box office sales see significant increases during the holidays
Top U.S. Markets for Avid Movie Goers*
| Rank | Markets | % of adults who attended the movies four or more times during the past three months |
| 1 | Salt Lake City DMA | 16 |
| 2 | Miami/Ft.Lauderdale DMA | 14 |
| 3 | El Paso DMA | 14 |
| 4 | San Francisco/Oakland/San Jose DMA | 14 |
| 5 | Los Angeles DMA | 13 |
| 6 | Austin DMA | 12 |
| 7 | San Diego DMA | 12 |
| 8 | West Palm Beach/Fort Pierce DMA | 12 |
| 9 | Las Vegas DMA | 11 |
| 10 | Fresno/Visalia DMA | 11 |
| National Average | 8 |
*Avid movie goer is someone who attended the movies four or more times during the past three months.
DVDs
Top 10 DVD Sales – thru Nov 18, 2007| Rank | Title | Distributor | Retail Release Date |
| 1 | Happy Feet | Warner Home Video | 03-27-07 |
| 2 | Transformers | Paramount | 10-16-07 |
| 3 | 300 | Warner Home Video | 07-31-07 |
| 4 | Night at the Museum | 20th Century Fox Home Ent | 04-24-07 |
| 5 | The Departed | Warner Home Video | 02-13-07 |
| 6 | Ratatouille | Disney/Buena Vista Home Vid | 11-06-07 |
| 7 | Casino Royale | Sony Pictures Home Ent | 03-13-07 |
| 8 | Shrek the Third | Paramount Home Video | 11-13-07 |
| 9 | Wild Hogs | Disney/Buena Vista Home Vid | 08-14-07 |
| 10 | The Pursuit of Happyness | Sony Pictures Home Ent | 03-27-07 |
Note: Data from Jan 1 – Nov. 18, 2007; several key 4Q titles have not yet been released as of Nov. 18. Based on aggregate disc (incl. Blu-ray & HD DVD) unit sales. Does not include sales from Wal-Mart. Most other sell-through retailers are included.
Top U.S. Markets for DVD Purchasers*
| Rank | Markets | % of adults who belong to a HHLD that has purchased a pre-recorded DVD during the past year |
| 1 | Salt Lake City DMA | 73 |
| 2 | Colorado Springs/Pueblo DMA | 65 |
| 3 | Las Vegas DMA | 64 |
| 4 | Norfolk/Portsmouth/Newport News DMA | 64 |
| 5 | Columbus DMA | 64 |
| 6 | Denver DMA | 63 |
| 7 | Phoenix DMA | 62 |
| 8 | Oklahoma City DMA | 62 |
| 9 | Spokane DMA | 62 |
| 10 | Tulsa DMA | 62 |
| National Average | 59 |
*DVD Purchasers are those adults who belong to a HHLD that has purchased a pre-recorded during the past year
Video Games
Top 10 PC Game Titles in the U.S. – April-November 2007| Rank | Game Title | Publisher | AU% | Avg Minutes Played Per Week |
| 1 | World of Warcraft | Blizzard Entertainment | 0.792 | 1023 |
| 2 | Sims, The | Electronic Arts Inc. | 0.177 | 298 |
| 3 | RuneScape | Jagex Ltd. | 0.147 | 688 |
| 4 | Halo: Combat Evolved | Microsoft Game Studios | 0.145 | 451 |
| 4 | Halo 2 | Microsoft Game Studios | 0.131 | 466 |
| 6 | Counter-Strike | Sierra Studios | 0.114 | 504 |
| 7 | Sims 2, The | Electronic Arts Inc. | 0.110 | 387 |
| 8 | Madden NFL 07 | Electronic Arts Inc. | 0.103 | 407 |
| 9 | Grand Theft Auto | ASC Games | 0.084 | 399 |
| 10 | Counter-Strike: Source | Valve | 0.077 | 550 |
Note: Data from April through Nov 2007. AU% is the percent of PC Gamers playing title in the average minute.
Video Game Console Usage - April-November 2007
| Rank | Console | Usage Minutes % |
| 1 | PlayStation 2 | 42.2 |
| 2 | Xbox | 13.9 |
| 3 | Xbox 360 | 11.8 |
| 4 | GameCube | 7.1 |
| 5 | Wii | 5.5 |
| 6 | PlayStation 3 | 2.5 |
| 7 | Other | 17.1 |
Note: Data from April through Nov 2007. Usage Minutes % is the percent of all measured console minutes. ‘Other’ consists of any other console systems found in the home.
Television
Top 10 TV Programs - Regularly Scheduled - 2007| Rank | Programs | Network | % of Homes in U.S. (Rating) |
| 1 | AMERICAN IDOL-WEDNESDAY | FOX | 17.3 |
| 2 | AMERICAN IDOL-TUESDAY | FOX | 16.8 |
| 3 | DANCING W/THE STARS-MON | ABC | 13.2 |
| 4 | DANCING W/STARS RESULT-TU | ABC | 12.2 |
| 5 | NBC SUNDAY NIGHT FOOTBALL | NBC | 10.2 |
| 6 | CSI | CBS | 10.1 |
| 7 | GREY'S ANATOMY-THU 9PM | ABC | 9.2 |
| 7 | SAMANTHA WHO? | ABC | 9.2 |
| 9 | HOUSE | FOX | 9.0 |
| 10 | CSI: MIAMI | CBS | 8.9 |
Note: Data from Jan 01, 2007 - Dec 02, 2007. Household Ratings include Live and Same Day timeshifted viewing.
Top 10 TV Programs - Single Telecasts - 2007
| Rank | Telecast | Network | Date Aired | % of Homes in U.S. (Rating) |
| 1 | SUPER BOWL XLI | CBS | 2/4/2007 | 42.6 |
| 2 | SUPER BOWL XLI POST GAME | CBS | 2/4/2007 | 28.1 |
| 3 | ACADEMY AWARDS | ABC | 2/25/2007 | 23.6 |
| 4 | AMERICAN IDOL TUESDAY | FOX | 1/16/2007 | 20.3 |
| 5 | AMERICAN IDOL WEDNESDAY | FOX | 1/17/2007 | 20.1 |
| 6 | AMERICAN IDOL WEDNESDAY | FOX | 1/24/2007 | 18.9 |
| 7 | AMERICAN IDOL TUESDAY | FOX | 1/30/2007 | 18.6 |
| 8 | AMERICAN IDOL TUESDAY | FOX | 2/6/2007 | 18.4 |
| 9 | AMERICAN IDOL TUESDAY | FOX | 1/23/2007 | 18.0 |
| 9 | AMERICAN IDOL WEDNESDAY | FOX | 1/31/2007 | 18.0 |
Note Data from Jan 01, 2007 - Dec 02, 2007. Household Ratings include Live and Same Day timeshifted viewing. Excludes telecasts under 5 minutes.
Top 10 "Timeshifted" Primetime TV Programs - 2007
| Rank | Programs | Network | % Increase in Viewership |
| 1 | LOST | ABC | 17.6% |
| 1 | HEROES | NBC | 17.6% |
| 3 | BIONIC WOMAN | NBC | 16.8% |
| 4 | PRIVATE PRACTICE | ABC | 16.2% |
| 5 | 24 | FOX | 14.8% |
| 6 | SURVIVOR: CHINA | CBS | 14.6% |
| 7 | GREY'S ANATOMY-THU 9PM | ABC | 11.8% |
| 8 | HOUSE | FOX | 10.8% |
| 9 | AMERICAN IDOL-TUESDAY | FOX | 7.3% |
| 10 | AMERICAN IDOL-WEDNESDAY | FOX | 6.2% |
Note: Data from Jan 01, 2007- Nov 18, 2007. Percent Increase in viewership is based on absolute difference between Live Household Ratings and Live+7.
Books
Top 10 Book Sales - Adult Fiction – thru Nov 25, 2007| Rank | Title | Author | Publisher | Publication Date |
| 1 | A Thousand Splendid Suns | Khaled Hosseini | Penguin Books | 6/1/2007 |
| 2 | The Kite Runner | Khaled Hosseini | Penguin Books | 1/1/2003 |
| 3 | The Memory Keeper's Daughter | Kim Edwards | Penguin Books | 6/1/2006 |
| 4 | Water for Elephants | Sara Gruen | Workman Publishing | 5/1/2007 |
| 5 | The Road | Cormac McCarthy | Random House | 3/1/2007 |
| 6 | Middlesex | Jeffrey Eugenides | St Martin's Press | 6/1/2007 |
| 7 | Playing for Pizza | John Grisham | Random House | 9/1/2007 |
| 8 | The Quickie | James Patterson | Hachette Book Group | 7/1/2007 |
| 9 | The 6th Target | James Patterson | Hachette Book Group | 5/1/2007 |
| 10 | Lean Mean Thirteen | Janet Evanovich | St Martin's Press | 6/1/2007 |
Note: Sales from Jan 1 – Nov 25, 2007. Data does not include sales from Wal-Mart, Sam's, BJ's, airports or libraries. Traditionally, book sales see significant increases during the holidays.
Top 10 Book Sales - Adult Non Fiction – thru Nov 25, 2007
| Rank | Title | Author | Publisher | Publication Date |
| 1 | The Secret | Rhonda Byrne | Simon & Schuster | 11/1/2006 |
| 2 | Eat, Pray, Love | Elizabeth Gilbert | Penguin Books | 2/1/2007 |
| 3 | The Dangerous Book for Boys | Conn Iggulden | Harper Collins | 5/1/2007 |
| 4 | You: On a Diet: The Owner's Manual | Michael F. Roizen | Simon & Schuster | 10/1/2006 |
| 5 | The Glass Castle: A Memoir | Jeannette Walls | Simon & Schuster | 1/1/2006 |
| 6 | The Measure of a Man: A Spiritual Autobiography | Sidney Poitier | Harper Collins | 1/1/2007 |
| 7 | The Best Life Diet | Bob Greene | Simon & Schuster | 12/1/2006 |
| 8 | You: Staying Young: The Owner's Manual… | Michael F. Roizen | Simon & Schuster | 10/1/2007 |
| 9 | A Long Way Gone: Memoirs of a Boy Soldier | Ishmael Beah | Farrar Straus Giroux | 2/1/2007 |
| 10 | 90 Minutes in Heaven: A True Story of Life & Death | Don Piper | Baker Book | 9/1/2004 |
Note: Sales from Jan 1 – Nov 25, 2007. Data does not include sales from Wal-Mart, Sam's, BJ's, airports or libraries. Traditionally, book sales see significant increases during the holidays.
Top 10 Audio Book Sales - Includes Adult and Juvenile – thru Nov 25, 2007
| Rank | Title | Author | Publisher | Publication Date |
| 1 | The Secret | Rhonda Byrne | Simon & Schuster | 11/1/2006 |
| 2 | Harry Potter and the Deathly Hallows | J.K. Rowling | Random House | 7/1/2007 |
| 3 | Become a Better You: 7 Keys To Improving Your Life Every Day | Joel Osteen | Simon & Schuster | 10/1/2007 |
| 4 | The Secret: Universal Mind Meditation | Kelly Howell | Brain Sync | 12/1/2006 |
| 5 | Complete Spanish: The Basics (CD) | Language Living | Random House | 7/1/2005 |
| 6 | The Law of Attraction: The Basics of the Teachings of Abraham | Esther Hicks | Hay House | 9/1/2006 |
| 7 | Harry Potter and the Half-Blood Prince | J.K. Rowling | Random House | 7/1/2005 |
| 8 | Your Best Life Now: 7 Steps to Living at Your Full Potential | Joel Osteen | Hachette Book Group | 10/1/2004 |
| 9 | You: On a Diet: The Owner's Manual | Michael F. Roizen | Simon & Schuster | 10/1/2006 |
| 10 | A Thousand Spendid Suns | Khaled Hosseini | Simon & Schuster | 5/1/2007 |
Note: Sales from Jan 1 – Nov 25, 2007. Data does not include sales from Wal-Mart, Sam's, BJ's, airports or libraries. Traditionally, book sales see significant increases during the holidays.
Internet
Top 10 Websites in the U.S.| Rank | Brand | Average Monthly Unique Audience (000) |
| 1 | 110,002 | |
| 2 | Yahoo! | 108,111 |
| 3 | MSN/Windows Live | 95,501 |
| 4 | Microsoft | 94,856 |
| 5 | AOL Media Network | 91,653 |
| 6 | Fox Interactive Media | 64,648 |
| 7 | eBay | 59,586 |
| 8 | YouTube | 49,815 |
| 9 | Wikipedia | 45,496 |
| 10 | Apple | 43,495 |
Note: Data from January – October 2007
Top 10 TV Programs “Buzzed” About Online
| Rank | TV Programs | Buzz Index |
| 1 | My Name is Earl | 100 |
| 2 | American Idol | 55 |
| 3 | Grey’s Anatomy | 43 |
| 4 | The Simpsons | 40 |
| 5 | West Wing | 37 |
| 6 | The Oprah Winfrey Show | 34 |
| 7 | Lost | 30 |
| 8 | Sex And The City | 22 |
| 9 | House | 21 |
| 10 | Battlestar Galactica | 20 |
Note: Data from January 7 – December 10, 2007
Top U.S. Markets for Adults who have Read/Contributed to a Blog within the Past Month
| Rank | Market | % of adults who have used the internet to read or contribute to blogs within the past 30 days |
| 1 | Austin DMA | 15 |
| 2 | Portland DMA | 14 |
| 3 | San Francisco/Oakland/San Jose DMA | 13 |
| 4 | Seattle/Tacoma DMA | 13 |
| 5 | Honolulu DMA | 12 |
| 6 | San Diego DMA | 12 |
| 7 | Dallas/Fort Worth DMA | 11 |
| 8 | Columbus DMA | 11 |
| 9 | Nashville DMA | 11 |
| 10 | Colorado Springs/Pueblo DMA | 11 |
| National Average | 8 |
Advertisers
Top 10 Advertisers – by U.S. Spending on Traditional Media - 2007| Rank | Advertisers | Ad $ Spent | 06 vs 07 % Change |
| 1 | Procter & Gamble Co | $2,620,380,692 | 1 |
| 2 | General Motors Corp | $1,364,245,780 | -22 |
| 3 | AT& T Inc. | $1,348,474,678 | -4 |
| 4 | Ford Motor Co | $1,205,737,433 | -4 |
| 5 | Verizon Communications Inc. | $1,013,007,761 | -1 |
| 6 | Johnson & Johnson | $1,004,745,365 | -11 |
| 7 | Time Warner Inc. | $987,705,224 | -5 |
| 8 | Toyota Motor Corp | $910,901,802 | -7 |
| 9 | Kraft Foods Inc | $878,982,592 | 1 |
| 10 | Cerberus Capital Management LP | $865,140,131 | -11 |
Note: Data from Jan 1-Sept 30, 2007. Based on spending estimates in the following media: Network TV, National Cable TV, Spot TV, Syndicated TV, Spanish-Language TV, Nat’l/Local Magazine, Network/Spot Radio, Outdoor, Coupons (CPGs only), Nat’l/Local Newspapers (display ads only), Nat’l/Local Sunday Supplements.
Top 10 Brands: Product Placement, Broadcast Network TV - 2007
| Rank | Brand | Total # of Occurences |
| 1 | COCA-COLA SOFT DRINKS | 3123 |
| 2 | 24 HOUR FITNESS CTRS-CLUBS | 1432 |
| 3 | CHEF REVIVAL APPAREL | 1257 |
| 4 | PUSSY CAT DOLLS LOUNGE NIGHTCLUBS | 1055 |
| 5 | DELL COMPUTER SYSTEMS | 755 |
| 6 | NIKE APPAREL | 735 |
| 7 | CHICAGO BEARS FOOTBALL TEAM | 650 |
| 8 | NIKE SPORT FOOTWEAR | 587 |
| 9 | HEWLETT-PACKARD COMPUTER SYSTEMS | 579 |
| 10 | MACK CML TRK | 432 |
Note: Data from Jan 1 – November 25, 2007
Top 10 Programs: Product Placement, Broadcast Network TV - 2007
| Rank | TV Program | Network | Total # of Occurrences |
| 1 | AMERICAN IDOL | FOX | 4349 |
| 2 | FAST CARS & SUPERSTARS | ABC | 3231 |
| 3 | EXTREME MAKEOVER HOME EDITION | ABC | 2476 |
| 4 | AMERICA’S NEXT TOP MODEL | CW | 2462 |
| 5 | THE BIGGEST LOSER | NBC | 2393 |
| 6 | DEAL OR NO DEAL | NBC | 2028 |
| 7 | PUSSYCAT DOLLS PRESENT | CW | 1934 |
| 8 | AMAZING RACE ALL STARS | CBS | 1893 |
| 9 | HELL’S KITCHEN | FOX | 1755 |
| 10 | BEAUTY AND THE GEEK | CW | 1718 |
Note: Data from Jan 1 – November 25, 2007
Music
Top 10 Albums – thru Dec 2, 2007| Rank | Artist | Album |
| 1 | HIGH SCHOOL MUSICAL 2 | SOUNDTRACK |
| 2 | DAUGHTRY | DAUGHTRY |
| 3 | LINKIN PARK | MINUTES TO MIDNIGHT |
| 4 | HANNAH MONTANA 2: MEET MILEY CYRUS | SOUNDTRACK |
| 5 | FERGIE | DUTCHESS |
| 6 | EAGLES | LONG ROAD OUT OF EDEN |
| 7 | KANYE WEST | GRADUATION |
| 8 | NICKELBACK | ALL THE RIGHT REASONS |
| 9 | AKON | KONVICTED |
| 10 | JOSH GROBAN | NOEL |
Note: Data from Jan 1 – Dec 2 2007. Traditionally, album sales see significant increases during the holidays.
Top 10 Most Digitally Downloaded Songs – thru Dec 2, 2007
| Rank | Song | Artist |
| 1 | CRANK THAT (SOULJA BOY) | SOULJA BOY TELL’EM |
| 2 | BIG GIRLS DON’T CRY | FERGIE |
| 3 | SWEET ESCAPE | GWEN STEFANI |
| 4 | MAKES ME WONDER | MAROON 5 |
| 5 | HEY THERE DELILAH | PLAIN WHITE T'S |
| 6 | WAY I ARE | TIMBALAND |
| 7 | BUY U A DRANK (SHAWTY SNAPPIN') | T-PAIN FEATURING YUNG JOC |
| 8 | STRONGER | KANYE WEST |
| 9 | CUPID'S CHOKEHOLD (FEATURING PATRICK STUMP) | GYM CLASS HEROES |
| 10 | APOLOGIZE | TIMBALAND FEAT. ONEREPUBLIC |
Note: Data from Jan 1 – Dec 2 2007. Traditionally, Digital Download sales see significant increases during the holidays.
Top 10 Most Played Songs on the Radio – thru Dec 2, 2007
| Rank | Songs | Artist | # of Times on Radio |
| 1 | Buy U A Drank (Shawty Snappin') | T-Pain Feat. Yung Joc | 365,000 |
| 2 | Say It Right | Nelly Furtado | 364,000 |
| 3 | Irreplaceable / Irreemplazable | Beyonce | 363,000 |
| 4 | Big Girls Don't Cry | Fergie | 360,000 |
| 5 | The Sweet Escape | Gwen Stefani Feat. Akon | 355,000 |
| 6 | It's Not Over | Daughtry | 338,000 |
| 7 | Before He Cheats | Carrie Underwood | 334,000 |
| 8 | Umbrella | Rihanna Feat. Jay-Z | 328,000 |
| 9 | How To Save A Life | Fray | 314,000 |
| 10 | Home | Daughtry | 299,000 |
Note: Data from Jan 1 – Dec 2 2007
Top U.S. Markets for Adults who have Downloaded Music / Listen to Audio Clips Online within the Past Month
| Rank | Markets | % of adults who download music/listen to audio clips online within the past month |
| 1 | Austin DMA | 23 |
| 2 | Salt Lake City DMA | 21 |
| 3 | San Diego DMA | 21 |
| 4 | San Francisco/Oakland/San Jose DMA | 20 |
| 5 | New York DMA | 18 |
| 6 | Atlanta DMA | 18 |
| 7 | Chicago DMA | 18 |
| 8 | Houston DMA | 18 |
| 9 | Washington, D.C. DMA | 17 |
| 10 | Los Angeles DMA | 17 |
| National Average | 15 |
Mobile
Top 10 Mastertones – thru Dec 2, 2007| Rank | Artist | Title |
| 1 | T-Pain | Buy U A Drank |
| 2 | Mims | This Is Why I'm Hot |
| 3 | Soulja Boy Tell ‘Em | Crank That (Soulja Boy) |
| 4 | Shop Boyz | Party Like A Rock Star |
| 5 | Akon | Don't Matter |
| 6 | Huey | Pop, Lock & Drop It |
| 7 | Hurricane Chris | A Bay Bay |
| 8 | Sean Kingston | Beautiful Girls |
| 9 | Nickelback | Rockstar |
| 10 | R. Kelly | I'm A Flirt |
Note: Data from Jan 1 – Dec 2, 2007. Master Ringtones play 20-30 seconds of the originally recorded song and are tracked separately from polyphonic ringtones which are digital replications of songs. Traditionally, Mastertone sales see significant increases during the holidays.
Top 10 Internet Brands Accessed via a Mobile Device
| Rank | Mobile Internet Brand | Average Monthly Unique Audience ( 000) |
| 1 | Yahoo! | 16,563 |
| 2 | 10,829 | |
| 3 | MSN | 9,276 |
| 4 | AOL | 6,481 |
| 5 | The Weather Channel | 6,409 |
| 6 | CNN | 5,962 |
| 7 | ESPN | 4,902 |
| 8 | MapQuest | 3,685 |
| 9 | FOX | 2,613 |
| 10 | CitySearch | 2,370 |
Note: Data from January - October 2007, U.S. Only.
Top 10 U.S. Markets for Text Messaging*
| Rank | Markets | % of adults who use the text messaging feature on their cell phone |
| 1 | Houston DMA | 38 |
| 2 | Austin DMA | 38 |
| 3 | Washington, D.C. DMA | 38 |
| 4 | Miami/Ft.Lauderdale DMA | 37 |
| 5 | Atlanta DMA | 37 |
| 6 | Salt Lake City DMA | 36 |
| 7 | Seattle/Tacoma DMA | 36 |
| 8 | San Diego DMA | 36 |
| 9 | El Paso DMA | 36 |
| 10 | New York DMA | 35 |
| National Average | 31 |
* Text messaging: Those consumers who used the text messaging feature on their cell phone
Consumer Purchasing Trends
Top 10 Consumer Packaged Goods (CPG) Purchased by U.S. Homes| Rank | Category | Percent of homes who purchased each category within past year |
| 1 | Fresh Bread | 97% |
| 2 | Refrigerated Milk | 95% |
| 3 | Toilet Tissue | 93% |
| 4 | Fresh Eggs | 93% |
| 5 | Cookies | 93% |
| 6 | Ready-to-Eat Cereal | 92% |
| 7 | Canned Soup | 91% |
| 8 | Chocolate Candy | 91% |
| 9 | Potato Chips | 88% |
| 10 | Batteries | 86% |
Note: The percentage of U.S. households who purchased at least once during 52-weeks ending
June 30, 2007. Prepackaged, UPC items only.
Top 10 Consumer Package Goods (CPG) Sold in U.S. Retail Stores
| Rank | Category | Dollars Sold |
| 1 | Carbonated Soft Drinks | $17.6 Billion |
| 2 | Refrigerated Milk | $12.8 Billion |
| 3 | Cigarettes | $7.8 Billion |
| 4 | Ready-to-Eat Cereal | $7.7 Billion |
| 5 | Fresh Bread | $7.7 Billion |
| 6 | Prerecorded Video Products | $6.6 Billion |
| 7 | Still/Non-Carbonated Bottled Water | $6.0 Billion |
| 8 | Toilet Tissue | $5.3 Billion |
| 9 | Light Beer | $5.1 Billion |
| 10 | Cookies | $4.9 Billion |
Note: Total U.S. Food/Drug/Mass Merchandiser Stores (Including Wal-Mart). Prepackaged, UPC items only.
Sales are for 52 Weeks Ending November 3, 2007.
Top Tens
Movies
DVDs
Video Games
Television
BOOKS
Internet
Advertisers
MUSIC
MOBILE
CONSUMER PURCHASING TRENDS