Trend Index

Sports

Top 10 Online Sports Destinations - April 2008

rank	brand/channel	unique audience (000)	Active reach (%)	Time Per Person (hh:mm:ss)
1	Yahoo! Sports	19,207	11.67	0:49:12
2	ESPN	19,114	11.62	0:37:37
3	MLB.com	12,483	7.59	0:27:00
4	FOX Sports on MSN	12,456	7.57	0:22:23
5	CBS Sports/CSTV Network	10,046	6.11	0:43:21
6	AOL Sports	9,964	6.06	0:15:31
7	eBay Sports	8,926	5.42	0:14:24
8	SI.com	8,252	5.02	0:18:47
9	NFL Internet Network	7,149	4.34	0:21:19
10	Fantasy Sports Ventures Network	5,532	3.36	0:09:26

Source: Nielsen Online, U.S., Home and Work

Top Sports Video Games- PC Titles - August 2008

rank	game title	publisher	Au(%)	ampw
1	Madden NFL 08	Electronic Arts Inc.	0.083	435
2	Madden NFL 07	Electronic Arts Inc.	0.014	288
3	NHL 08	Electronic Arts Inc.	0.012	308
4	Madden NFL 06	Electronic Arts Inc.	0.007	174
5	Deer Hunter	WizardWorks	0.007	128
6	Beijing 2008: The Official Video Game of the Olympic Games	SEGA	0.006	150
7	Madden NFL 2002	Electronic Arts Inc.	0.005	240
8	Out of the Park Baseball 9	Out of the Park Developments	0.005	240
9	FIFA Soccer 08	Electronic Arts Inc.	0.005	180
10	Polar Bowler	WildTangent, Inc.	0.005	106

Source: Nielsen Games Top 10 Sports Brands on Network TV - January-Sept 2008

rank	brand
1	CHICAGO BEARS FTBL TM
2	NATL FOOTBALL LEAGUE ASSN
3	NEW YORK YANKEES BASEBALL TEAM
4	INDIANAPOLIS COLTS FTBL TM
5	NATL BASKETBALL ASSN ASSN
6	BOSTON RED SOX BASEBALL TEAM
7	GREEN BAY PACKERS FTBL TM
8	PHILADELPHIA EAGLES FTBL TM
9	LOS ANGELES DODGERS BASEBALL TEAM
10	DENVER BRONCOS FTBL TM

Source: PlaceViews


Top Sport DVDs - January -Sept 2008

rank	dvd
1	NFL SUPER BOWL XLII
2	ROCK-MOST ELECTRIFYING MAN IN SPORTS ENTERTAINMENT
3	LIFE AND LEGACY OF STONE COLD STEVE AUSTIN
4	WWE RAW 15TH ANNIVERSARY
5	WRESTLEMANIA XXIV
6	TRIPLE H-KING OF KINGS
7	EVOLUTION OF THE HARDYS
8	RIC FLAIR
9	ROAD TO SUPER BOWL XLII
10	WWE-JOHN CENA-MY LIFE

Source: Nielsen VideoScan