Trend Index

Advertisers

Top 10 Advertisers
January 2008 - March 2008

Rank	Parent Company	Total Ad Dollars Spent
1	PROCTER & GAMBLE CO	$895,686,648
2	GENERAL MOTORS CORP	$493,544,137
3	AT&T INC	$423,179,743
4	PEPSICO INC	$349,661,447
5	VERIZON COMMUNICATIONS INC	$260,181,509
6	TOYOTA MOTOR CORP	$308,848,345
7	TIME WARNER INC	$308,505,865
8	JOHNSON & JOHNSON	$308,084,870
9	FORD MOTOR CO	$302,676,431
10	WALT DISNEY CO	$278,722,908

Source: Nielsen Monitor-Plus. Based on spending estimates in the following media: Network TV, National Cable TV, Spot TV, Syndicated TV, Hispanic TV, Nat’l/Local Magazine, Network/Spot Radio, Outdoor, FSI(Free Standing Inserts - CPGs only), Nat’l/Local Newspapers (display ads only), Nat’l/Local Sunday Supplement

Top 10 Brands Appearing within a TV Program in the U.S.
January 1 - April 30, 2008

Brand	Total # of Times Brand Appeared on TV
COCA-COLA SOFT DRINKS	2773
24 HOUR FITNESS CENTERS/CLUBS	1765
PUSSYCAT DOLLS LOUNGE NIGHTCLUBS	602
AT&T TELEPH SVCS-WIRELESS TEXT MESSAGING	494
CHEF REVIVAL APPAREL	439
FREEMOTION FITNESS EXERCISE EQUIP	409
PRECOR EXERCISE EQUIP	374
NIKE SPRT FTWR	360
NEW BALANCE SPRT FTWR	334
CHICAGO BEARS FTBL TM	292

Source: Nielsen Product Placement

Top 10 TV Programs in U.S. using Product Placement
January 1 - April 30, 2008

Program	Network	Total # of Times that Brands Appeared in Program
BIGGEST LOSER (NBC)	NBC	4364
AMERICAN IDOL	FOX	4184
DEAL OR NO DEAL	NBC	1884
APPRENTICE	NBC	1646
BIG BROTHER 9	CBS	1514
EXTREME MAKEOVER HOME EDITION	ABC	1117
PUSSYCAT DOLLS PRESENT	CW	1035
AMERICAS NEXT TOP MODEL (CW)	CW	974
CW NOW	CW	929
ONE TREE HILL	CW	756

Source: Nielsen Product Placement