2008 News Releases

2007 NEWS Releases

2006 NEWS Releases

2005 NEWS Releases

September 5 , 2008
The Final Tally -- 4.7 Billion Tunes in to Beijing 2008 – More Than Two in Three People Worldwide: Nielsen
The 2008 Beijing Olympics set many world records, with the latest being the Most Watched Games ever. According to latest intelligence from The Nielsen Company , the Beijing Olympic Games attracted the cumulative eyeballs of 4.7 billion viewers over the 17 days from August 8 to August 24, ‘out-viewing’ the 3.9 billion who followed the Athens 2004 Games by 21 percent, and the 3.6 billion who tuned in to the Sydney Games in 2000 by 31 percent, or 1.1 billion additional viewers.
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September 4 , 2008
Top Executives from Viacom, SIRIUS XM Radio, The Weinstein Company, Verizon Communications and More To Offer Marquee Investment Insights at 2nd Annual Media and Money Conference
Presented by Dow Jones and The Nielsen Company, the second annual Media and Money Conference (www.MediaAndMoneyConference.com) will bring together the top corporate executives in media and entertainment and the leading financiers of Wall Street on October 14-15, 2008 at the Marriott Marquis in New York City.
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September 4 , 2008
Nielsen Delivers PRIZM Insight For Mobile Advertisers
The Nielsen Company today launched Mobile-PRIZM, a new product offering that combines the company’s consumer segmentation and mobile media targeting tools, thereby helping advertisers target mobile audiences more effectively. The new tool brings together the resources of Nielsen Mobile, the world’s largest independent provider of syndicated consumer research to the telecom and mobile media markets, and Nielsen Claritas, the premier provider of intelligent marketing information and target marketing services.
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September 2 , 2008
Nielsen and IMMI Begin Providing First Daily All-Electronic TV Ratings for Viewing Outside the Home
The Nielsen Company and Integrated Media Measurement Inc. (IMMI) have begun delivering the first daily all-electronic national TV ratings of television viewing that occurs outside of the home.  This includes audience estimates of television viewing in out-of-home locations such as offices, fitness clubs, hotels and bars.
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August 29 , 2008
Media Advisory: Audience Estimates for the 2008 Democratic National Convention - Day 4
Day four of the Democratic National Convention on Thursday August 28, 2008 featured the acceptance speech by Presidential nominee Sen. Barack Obama and a celebration featuring a number of entertainers.
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August 24 , 2008
The Most Viewed Olympics Ever – Two Thirds Of The World’s Population (4.4 Billion) Tunes In To Beijing 2008 In The First 10 Days Of Games: Nielsen
As athletes continue to break world records and personal bests in the last days of the 2008 Beijing Olympics, the Games’ audience appears to have broken a record of its own, attracting the cumulative eyeballs of 4.4 billion viewers in just the first 10 days (August 8-17th), according to latest intelligence from The Nielsen Company .
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August 21 , 2008
Nielsen’s Pre-Convention Scorecard
In advance of the national conventions, The Nielsen Company today released an overview of the presidential campaign so far this summer, providing a closer look at the candidates’ online presence and buzz, their advertising campaigns, as well as TV viewership for past political conventions.
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August 19 , 2008
Mobile Data Cards: Not Just For Business Travelers Anymore, Reports Nielsen Mobile
Though often thought to be the power tool of the business road warrior, wireless data cards—hardware that allows laptop and PC users to connect to the Internet over a wireless carrier’s cellular network—are fast becoming a popular means of home Internet access. Nielsen Mobile, a service of The Nielsen Company, in its first report on mobile data cards published this week, reported that there were more than 13 million wireless data card users in the US as of Q2 2008. Recent adoption has been strong, with more than half (55 percent) of these devices acquired in the past 12 months.
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August 14 , 2008
Beijing Olympics Opening Ceremony: Over 2 Billion Viewers Tune In
Based on television audience data collected from 38 markets around the world, The Nielsen Company estimates that just over 2 billion people - almost one third of the world’s population - watched the Beijing Olympics Opening Ceremony.
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August 14 , 2008
The Nielsen Company Reports Second Quarter 2008 Results
The Nielsen Company B.V., a leading global information and media company, today announced its financial results for the three and six months ended June 30, 2008. Reported revenues for the second quarter of 2008 were $1,304 million, an increase of 12% over reported revenues for the second quarter of 2007 of $1,169 million. Excluding the impact of currency fluctuations*, revenues for the quarter increased 6%. Reported revenues for the six months ended June 30, 2008 were $2,518 million, an increase of 12% over reported revenues for the six months ended June 30, 2007 of $2,241 million. Excluding the impact of currency fluctuations*, revenues for the six months ended June 30, 2008 increased 7%.
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August 12 , 2008
Entertainment Drives Mobile Internet Growth In BRIC Countries
Research from The Nielsen Company shows that entertainment-themed websites are the most popular with mobile Internet users in the growing Brazil, Russia, India and China (BRIC) mobile markets. This stands in stark contrast with the more mature American and European markets, where information and news draw the most mobile Internet browsers.
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August 8 , 2008
Let The Games Beijing -- As Chinese Audiences Prepare To Go Multimedia For Their Olympic Viewing
Advertisers and media agencies that have put their bets on new media during the Olympic Games appear to have invested wisely, according to a recently conducted online Nielsen consumer survey. The Nielsen survey, conducted at the end of July among Internet users in China, has found that while almost all Chinese people will be watching the Games on TV, three in four will be keeping abreast of events with Internet video streaming, a third will rely on text updates on their mobile phones and 14 percent plan to view video clips on their phones.
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August 5 , 2008
Nielsen Forecasts U.S. Sales of More Than $1.5 Billion in Back to School Supplies
With the new school year fast approaching, new research from The Nielsen Company shows that consumers won’t be skimping on supplies, despite widespread concerns about a pending recession. Nielsen forecasts 2.6 percent growth or more than $1.57 billion in school and office supply sales in U.S. grocery, drug and mass merchandiser stores during the core Back to School season of mid-July through early September.
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July 31, 2008
Nielsen: Nearly Two-Thirds of U.S. Consumers Check Nutritional Labels More Now Compared to Two Years Ago
Nearly two-thirds (65 percent) of U.S. consumers say they notice nutritional information on food packaging more often now compared to two years ago, according to a new global online survey by The Nielsen Company. Nielsen also finds that while two-thirds (67 percent) of U.S. consumers claim to “mostly” understand the nutritional information on food packaging, less than half (44 percent) of global consumers say they do.
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July 31, 2008
Nielsen Mobile And Mediamark Research & Intelligence Partner On Mobile Audience Targeting Tool
Nielsen Mobile, a service of The Nielsen Company, and Mediamark Research & Intelligence (MRI) today announced that the two research firms will jointly launch Mobile-MRI, an integrated database of consumers’ mobile and offline media usage that will allow mobile media companies and advertisers to better target audiences with their mobile campaigns.
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July 28, 2008
Nielsen First to Provide Consumer Personality Profiles to Consumer Packaged Goods Manufacturers and Retailers
The Nielsen Company today announced it is the first company to provide consumer personality profiles to the consumer packaged goods (CPG) industry. The personality profiles or Mindset Profiles™, provided by Mindset Media, are combined with Nielsen’s consumer panel information, enabling CPG manufacturers and retailers to identify specific personality traits, such as optimism, creativity and pragmatism, driving consumer purchasing behavior and brand affinity.
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July 23, 2008
Nielsen and Wolters Kluwer Health Form Alliance to Measure Healthcare Landscape
Wolters Kluwer Health and The Nielsen Company today announced the Healthcare Consumer Informatics Alliance, providing healthcare-related manufacturers and media companies with a comprehensive understanding of consumer behaviors and attitudes to enable more effective and efficient product messages, sales and media planning. 
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July 22, 2008
Nielsen Chosen By Procter & Gamble to Provide Integrated Services in the U.S.
The Nielsen Company announced today it has extended its agreement with The Procter & Gamble Company (NYSE: PG) to provide U.S. consumer marketing information and insights. Under the multi-year agreement, Nielsen will provide P&G with marketing information and technology services, including retail tracking, insights on consumer purchase behavior, marketing analytics, and Nielsen Answers™, Nielsen’s technology-based business intelligence solution. Nielsen will help P&G understand and develop new ways to market to its consumers.
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July 21, 2008
First Quarter Global Advertising Up 4% From 2007, Nielsen Report
In spite of mounting economic pressures, it appears the advertising world is still growing, according to latest figures from The Nielsen Company’s Global AdView Pulse report, which found that global advertising spend grew just over four percent in the first quarter of 2008.
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July 17, 2008
Nielsen: Rising Gas Prices Force Nearly Two-Thirds of U.S. Consumers to Put the Brakes on Discretionary Spending
Increasingly feeling the pain at the pump, more U.S. consumers are taking steps to compensate for rising gas prices, according to new research from The Nielsen Company. Nearly two-thirds (63 percent) of consumers are reducing their spending, up 18 points since June 2007 and up 14 points in the last six months alone.
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July 8, 2008
Nielsen Reports TV, Internet and Mobile Usage Among Americans Online
The Nielsen Company today released the first comparable U.S. figures showing video and TV usage across the ‘three screens’ – Television, Internet and Mobile devices.  Nielsen’s findings show that screen time of the average American continues to increase with TV users watching more TV than ever before (127 hrs, 15 min per month), while also spending 9% more time using the Internet (26 hrs, 26 min per month) from last year. 
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July 7, 2008
Obama Has Head Start in Online Race to The White House, According to Nielsen Online
Nielsen Online, a service of The Nielsen Company, today reported that Senator Barack Obama’s campaign Web site outpaced Senator John McCain’s in May, the final month of the Democratic primary season. BarackObama.com garnered 2.3 million unique visitors during the month, compared to McCain’s 563,000.
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June 30 , 2008
TV Websites Grow More Popular, but Viewers Still Prefer Their TV Sets, According to Nielsen and CTAM
Despite the growing popularity of viewing television content online, most adults (94%) who subscribe to cable or satellite television services prefer to watch television on traditional TV sets, according to new research conducted by The Nielsen Company for the Cable & Telecommunications Association for Marketing (CTAM).
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June 25 , 2008
Nielsen: High Food Costs Won’t Rain On 4th Of July Celebrations
As Americans prepare to fire up the grill this 4th of July, rising food costs won’t put a damper on their holiday cook-out plans, according to new research from The Nielsen Company. U.S. consumers are expected to purchase more than 110 million pounds or $215 million worth of hot dogs during the four-week period surrounding the holiday.
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June 23 , 2008
Nielsen Finds Strong Consumer Appetite for 3-D Films But Weak Awareness
The Nielsen Company today reported that there is strong consumer appetite for 3-D films, based on a detailed analysis that showed a 65% sales increase in theatres using 3-D technology to exhibit their movies The analysis, which was unveiled today by Nielsen PreView at the Cine Expo conference in The Netherlands, compared the film’s performance in comparable theatres with a proven track record in the action/adventure genre.
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June 23 , 2008
Viewers To Sony TV And Internet Properties Account For $346 Billion In Spending Power For Consumer Packaged Goods, Nielsen Says
Sony Pictures Television (SPT)’s television and Internet properties reach households that account for $346 billion in annual spending for consumer packaged goods products, The Nielsen Company announced today in the first extensive analysis of media consumption and consumer behavior based on NielsenConnections’ Brand Target Audience: Consumer Packaged Goods product. This $346 billion covers 83.2% of the total market.
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June 16 , 2008
U.S. Advertising Spending Is Flat in First Quarter 2008, Nielsen Reports
Advertising spending for the first quarter of 2008 remained essentially flat compared to the same period last year, according to preliminary figures released today by Nielsen Monitor-Plus, the competitive advertising information service of The Nielsen Company.
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June 9 , 2008
The Video Generation: Kids and Teens Consuming More Online Video Content than Adults at Home, According to Nielsen Online
Nielsen Online, a service of The Nielsen Company, today announced that per person, kids consumed more streams than those over 18, and spent more time watching online video from home in April.
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June 6 , 2008
Average U.S. Home Now Receives a Record 118.6 TV Channels, According to Nielsen
The number of television channels that the average U.S. home receives has now reached a record high of 118.6 TV channels. This and other television trends were released in a report from The Nielsen Company that highlights population, television ownership and advertising trends in the United States.
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June 5 , 2008
Green Consumers Spend More In Warehouse Clubs, And Buy More Produce, Pasta And Cereal Than Non-Green Consumers, Nielsen And NMI Report
The Nielsen Company and the Natural Marketing Institute (NMI) today unveiled results connecting green consumers’ attitudes to their shopping behavior. The analysis was presented today at Nielsen’s Consumer 360 Conference, the consumer packaged goods (CPG) industry’s premier educational and networking event, attended by more than 1,000 industry professionals.
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June 4 , 2008
Nielsen: Higher Unit Prices, Not Volume, Behind Rapid Growth of U.S. Private Label Sales
While private label products, traditionally considered an affordable alternative to national brands, are showing rapid growth, a new analysis from The Nielsen Company shows that the growth is driven by rising commodity and food prices, not a result of consumers abandoning national brands.
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June 4 , 2008
Nielsen Reveals Consumer Goods Categories Among Those Most Immune, Most Vulnerable to Recession
As the economic downturn causes consumers to reprioritize their spending habits and forces consumer packaged goods (CPG) manufacturers and retailers to reevaluate their consumer marketing strategies, The Nielsen Company today revealed CPG categories among those most immune and most vulnerable to a recession.
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June 4 , 2008
Walgreens Renews Agreement With The Nielsen Company
The Nielsen Company announced today that it has renewed its agreement with Walgreens (NYSE, NASDAQ: WAG), the nation’s largest drugstore chain, through 2013, strengthening the companies’ existing relationship and establishing Nielsen as Walgreens’ preferred marketing information provider.
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June 3 , 2008
Nielsen: Declining Economy Has Little Impact On Consumers’ Alcoholic Beverage Purchases In Stores
New research from The Nielsen Company indicates that alcoholic beverage purchases may be somewhat recession-proof, with the declining economy having only a mild impact on consumers’ alcoholic beverage purchases at off-premise locations, such as grocery, liquor, convenience stores, warehouse clubs and other stores.
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June 3 , 2008
Nielsen and Coca-Cola Sign Global Contract
The Nielsen Company announced today it has signed a global agreement with The Coca-Cola Company, enabling Nielsen to provide integrated services to Coca-Cola in more than 70 countries. The contract extends the companies’ 70-year relationship into new geographies and additional services.
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June 2 , 2008
NBC Universal and Nielsen Creating Sales Metrics That Measure ROI Through Nielsen’s “Fusion” Product
NBC Universal and The Nielsen Company have joined forces to create sales metrics that will help advertisers make better informed buying decisions through the use of Nielsen’s “fusion” products. The collaboration between Nielsen, the country’s largest provider of consumer data, and NBC Universal, one of Nielsen’s biggest customers, is designed to move advertising sales beyond traditional demographic data and further the development of a new sales and marketing metric that clients can use for planning and Return on Investment (ROI) evaluation.
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June 2 , 2008
The Hollywood Reporter and Nielsen PreView Team Up to Present “MyTHR”
The Hollywood Reporter and Nielsen PreView are redefining the relationship between reporters and their audience with the announcement of MyTHR, a groundbreaking new service that enables THR.com visitors to select the industry topics they would most like to see featured in The Hollywood Reporter.
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May 29 , 2008
Nielsen Launches Mobile @Plan, Extending its Online Audience Profiling Service to the Third Screen
The Nielsen Company today launched a new service extending Nielsen’s popular online audience profiling service, @Plan, to the mobile Web.   Mobile @Plan provides marketers and publishers with lifestyle and demographic information for leading mobile websites, allowing marketers to efficiently reach their intended audience on the third screen.
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May 29 , 2008
Global Consumer Confidence Falls to Record Low: Nielsen
Fifty six percent of global online consumers think their country is currently in recession and consumer confidence worldwide has fallen to its lowest level in several years, according to the Nielsen Global Consumer Confidence Index, which measures the confidence, major concerns and spending habits of online consumers in 51 countries.
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May 20 , 2008
Nielsen Study Reveals Emergence of Wealth Market Even in the Midst of an Economic Downturn
Despite the economic downturn, the population of affluent Americans–defined as those with household income and income producing assets (IPA) in excess of $100,000–has grown so large that it now makes up the top 19 percent of all U.S. households, according to a recent Nielsen Company analysis.
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May 16 , 2008
Nielsen Completes Acquisition Of IAG Research
The Nielsen Company today announced that it has completed the acquisition of IAG Research, Inc., a privately held company that measures consumer engagement with television programs, national commercials and product placements. The transaction expands Nielsen’s ability to provide clients with more in-depth television and Internet analytics services.
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May 15 , 2008
The Nielsen Company Measures the American Idol Phenom
With only a week before the finale of FOX’s American Idol, The Nielsen Company today reported data trends about American Idol and its contestants.
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May 14 , 2008
The Nielsen Company Reports First Quarter 2008 Results
The Nielsen Company B.V., a leading global information and media company, today announced its financial results for the quarter ended March 31, 2008. Reported revenues for the three months ended March 31, 2008 were $1,214 million, an increase of 13% over the revenues of $1,072 million for the three months ended March 31, 2007. Excluding the impact of currency fluctuations*, revenues for the quarter increased 8%.
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May 13 , 2008
The Nielsen Company Integrates Nielsen NRG Within Its BASES Organization
As part of its ongoing “one Nielsen” initiative to provide clients with integrated solutions, The Nielsen Company today announced that Nielsen NRG, the leading market research and strategic consulting firm serving the film and home entertainment industries, has become part of Nielsen’s BASES organization.
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May 8 , 2008
Social Networking Going Mobile, Nielsen Finds
A growing number of mobile phone subscribers worldwide are taking online social networking to the streets, research conducted by The Nielsen Company reveals. The findings, released by Nielsen Mobile, a service of The Nielsen Company, show that the U.K. leads Europe in mobile social networking on a percentage basis -- with the U.S. boasting comparable numbers.
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May 5 , 2008
Product Placements Rose 6% in First Quarter, Nielsen Reports
The Nielsen Company today reported that product placements for the first quarter of 2008 rose 6% on primetime programming for the 11 measured networks on broadcast and cable television .
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May 1 , 2008
Mobile Internet Extends The Reach Of Leading Internet Sites By 13%
The Nielsen Company today reported that mobile Internet extends the audience reach of many leading Internet sites by an average of 13 percent over home PC traffic alone. For some categories, such as weather and entertainment, the extended reach can be even greater.
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April 28 , 2008
The Hollywood Reporter Debuts Brand Re-Launch
The Hollywood Reporter today unveiled a wholesale overhaul of its iconic brand, including a redesigned look and format for its print and digital publications, a newly-enhanced editorial approach, an expanded range of coverage and analysis, and new industry data exclusive to The Nielsen Company.
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April 25 , 2008
John Burbank Named Chief Marketing Officer for The Nielsen Company
The Nielsen Company today announced that John Burbank has been appointed to the newly created position of Chief Marketing Officer, effective May 9, 2008. Burbank, who is currently Chief Marketing Officer for AOL, will report to Susan Whiting, Executive Vice President of the Nielsen Company. In his new position, Burbank will be responsible on a company-wide basis for the Company’s strategic marketing, business development, market insights, brand development, communications and knowledge management functions.
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April 24 , 2008
NielsenHealth Launches 32 Ailment Panels in U.S.
NielsenHealth, a Nielsen Company service focused on healthcare, released findings today that show 62% of Zyrtec OTC buyers took an allergy prescription in the last 12 months, and of those buyers, more than 53% claimed to be “very satisfied” with their Rx allergy medication at the time.
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April 24 , 2008
Nielsen Appoints Global Head Of Customized Research
The Nielsen Company today announced the appointment of David Parma to the position of global product leader for the Company’s Customized Research group. In his new role, Mr. Parma will report to Joe Willke, global president of the Company’s Consumer Product Leadership group, and will be based in New York.
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April 16 , 2008
Nielsen: High Gas Prices Disrupt U.S. Consumer Spending, Leaving Less Money to Spend Elsewhere
Dramatic fluctuations in gas prices are disrupting U.S. consumer spending and expected to continue, leaving consumers with less money to spend at retail, entertainment and dining out, according to a new study by The Nielsen Company. Nielsen’s research shows that in 2007, the gas share of consumers’ weekly spending ranged from 12 to 16 percent. As gas prices continue to rise, Nielsen expects consumers’ gas share of their weekly spend to rise to 19 percent.
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April 7 , 2008
Nielsen To Acquire IAG Research
The Nielsen Company today announced that it has signed a definitive agreement to acquire IAG Research, Inc. for a purchase price of $225 million. IAG is a privately held company based in New York that measures consumer engagement with television programs, national commercials and product placements.
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April 3 , 2008
Billboard Introduces Billboard en Español
Billboard, the world’s most trusted source of music, video and digital entertainment news, charts, reviews and analysis, today announced the launch of Billboard en Español, a Spanish-language website, poised to become the destination for Spanish speaking music fans around the world.
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April 2 , 2008
Nielsen Announces Top U.S. Markets for Mobile Voice and Data Service
U.S. mobile subscribers in West Palm Beach, Florida enjoy the best voice network service in the country, while St. Louis, Missouri has the fastest 3G data networks, according to The Nielsen Company.
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March 31 , 2008
U.S. Advertising Spending Rose 0.6% in 2007, Nielsen Reports
The Nielsen Company today reported that advertising spending for the full year 2007 rose 0.6% compared to full year 2006, with Internet continuing to demonstrate the strongest performance (+18.9%) of any media category.
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March 31 , 2008
The Nielsen Company Reports Full Year 2007 Results
The Nielsen Company B.V., a leading global information and media company, today announced its financial results for the year ended December 31, 2007. Reported revenues for the full year ended December 31, 2007 were $4,707 million, an increase of 13% over the pro forma* revenues of $4,174 million for the twelve months ended December 31, 2006. Excluding the impact of currency fluctuations** and deferred revenue adjustments, 2007 full year revenues increased 7%.
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March 20 , 2008
Karen Watson Named Chief Communications Officer For The Nielsen Company
The Nielsen Company today announced that Karen Watson has been appointed Chief Communications Officer and Senior Vice President of Global Communications. Watson, who joined the company in 2006 as SVP, Communications for Nielsen Media Research, will report to Susan Whiting, Executive Vice President of the Nielsen Company.
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March 17 , 2008
Nielsen: U.S. Consumers Making Fewer Shopping Trips
U.S. consumers are making fewer shopping trips across most retail outlets as they look for ways to combine errands and save money in an effort to battle rising gas prices and other economic pressures, according to The Nielsen Company. Nielsen’s consumer packaged goods (CPG) research shows that while shopping frequency across most retail channels is flat or on decline, supercenters , which enable consumers to combine shopping trips with more items in one store, continue to show growth.
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March 14 , 2008
Nielsen: High Egg Prices Won’t Stop Easter Egg Hunts
Rising egg prices won’t lighten the Easter Bunny’s load this spring, with U.S. retail sales of eggs expected to top more than $95 million during the holiday week, according to The Nielsen Company. Eager for festive Easter baskets, U.S. consumers are expected to purchase more than 17 million egg coloring/dye kits during the week leading up to the holiday. Chocolate candy is also strong with more than $318 million in sales expected during the week leading up to Easter, second only to Valentine’s Day .
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March 13 , 2008
Zenith Media In Agreement With Nielsen For Internet, Mobile Video And Out-of-Home Television Viewing Data
The Nielsen Company and Zenith Media Services, Inc. today announced that Zenith will incorporate data from a broad suite of Nielsen measurement services into its advertising planning and ROI analyses, enabling it to offer unique insight into advertising performance across the “three screens” of television, Internet and mobile devices.
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March 12 , 2008
Nielsen and Charter Communications to Commercialize Set Top Tuning Data for Potential Measurement Uses
The Nielsen Company and Charter Communications, Inc. (NASDAQ:CHTR) announced today an agreement to commercialize the use of anonymous digital set top box (STB) data for analytical and potential audience measurement purposes for television. As part of this agreement, Charter is providing Nielsen with anonymous STB viewing data from almost 330,000 households in the Los Angeles area, which Nielsen will develop into commercially available analyses and reports of digital television viewership.
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March 11 , 2008
Nielsen Preview Launched
The Nielsen Company today announced the launch of Nielsen PreView, a business-to-business research service providing its members unique business and marketing insights. Nielsen PreView will draw upon Nielsen’s extensive marketing and media information sources, including some of the world’s largest informational databases and leading industry experts, to create original, multidisciplinary studies that address the most pressing research interests and concerns voiced by members on PreView’s Web site, www.nielsenpreview.com.
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March 9 , 2008
Nielsen To Launch First Global Image Advertising Campaign In Alliance With The New York Times Company
The Nielsen Company announced today its inaugural global brand awareness campaign, which will debut through a unique marketing collaboration with The New York Times Company, including the first exclusive advertising arrangement ever offered for any editorial issue of The New York Times. As the centerpiece of this campaign, Nielsen will be the sole advertiser for a special August issue of The New York Times sports magazine, PLAY, which will be dedicated to the 2008 Olympic Games in Beijing.
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March 6 , 2008
Nielsen To Incorporate Ad-ID Coding Into Its KeepingTrac Service
The Nielsen Company and Ad-ID, a joint venture of the American Association of Advertising Agencies (AAAA) and the Association of National Advertisers, Inc (ANA), today announced that they are working together to incorporate Advertising Digital Identification (Ad-ID) coding into Nielsen’s commercial tracking system, KeepingTrac, which allows advertisers to verify that their commercials ran the previous day according to their media plans.
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March 5 , 2008
58 Million U.S. Mobile Subscribers Have Seen Advertising Over Their Phones
Twenty-three percent (58 million) of all U.S. mobile subscribers say they’ve been exposed to advertising on their phones in the past 30 days, according to a new report out today from The Nielsen Company. Half (51% or 28 million) of all data users who recall seeing mobile advertising in the previous 30 days say they responded to a mobile ad in some way.
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March 5 , 2008
Nielsen: Consumers Attracted To “Glitz” Of Celebrity Wines
Celebrity-driven alcohol beverage products - - those branded with the name of, or directly associated with a famous individual - - are gaining popularity in the U.S. and wine is emerging as the star of the show, according to The Nielsen Company.
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February 29 , 2008
Nielsen: More Than Half of U.S. Consumers Would Give Up ‘Convenience Packaging’ to Help Environment
Research from The Nielsen Company shows that more than half of U.S. consumers would give up all forms of packaging provided for convenience purposes if it would benefit the environment, including: packaging designed for easy stacking/storing at home (58 percent); packaging that can be used for cooking, or doubling as a re-sealable container (55 percent); and packaging designed for easy transport (53 percent).
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February 29 , 2008
The Nielsen Company's Recap of the 2008 Academy Awards
The Nielsen Company today released an analysis of viewing and advertising trends from the 80th Academy Awards.
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February 28 , 2008
Obama Leads in Ohio and Texas Advertising, Nielsen Reports
Democrat Barack Obama is the leading advertiser in advance of the March 4 Ohio and Texas presidential primaries, The Nielsen Company reported today. According to Nielsen Monitor-Plus, Nielsen’s advertising intelligence service, between January 1 and February 24, Barack Obama, Hillary Clinton and John McCain placed 6,499 television advertising spots in Ohio.
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February 27 , 2008
Nielsen Establishes U.S. Hispanic/Latino Advisory Council
The Nielsen Company today announced the formation of a national Hispanic/Latino Advisory Council (HLAC), a new independent advisory group established to help inform and enhance the Company’s efforts to recruit, measure and accurately report on Hispanic television households in the U.S. The first meeting of the HLAC is scheduled for March 4, 2008 in New York.
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February 27 , 2008
GUCCI Reigns As The Most Coveted Luxury Brand in the World – According to Nielsen’s Latest Global Luxury Brands Survey
Gucci, the flagship brand of French luxury group PPR, is the world’s most coveted luxury brand according to a global luxury brands survey by The Nielsen Company. In the latest survey, one in five global consumers said they would choose to buy Gucci (over any other luxury brand) if money was no option, making the Italian fashion brand that was revived by Tom Ford in the 1990’s the most coveted and aspirational luxury brand in the world today.
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February 25 , 2008
Arbitron and Nielsen Terminate ‘Project Apollo’
Arbitron Inc. (NYSE:ARB) and The Nielsen Company announced today that the two companies have terminated the development of “Project Apollo,” the proposed single-source, national research service. The two companies had been working on the pilot project since early in 2005.
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February 25 , 2008
Council For Research Excellence To Fund Landmark Study Of How People Consume Video Across Various Platforms And Locations
The Council for Research Excellence (CRE), an independent forum of media industry research experts created by The Nielsen Company, announced today that it will commission a year-long study by Ball State University’s Center for Media Design (CMD) to observe how individuals consume traditional and emerging video platforms inside and outside the home.
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February 21 , 2008
The Nielsen Company's 2008 Guide to the Academy Awards
With the writers strike settled and the 80th Academy Awards confirmed for February 24 in Hollywood, California, The Nielsen Company today released its annual Guide to the Academy Awards, which showcases a wide range of consumer and media information illustrating the enormous impact the Academy Awards has in the U.S.
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February 21 , 2008
Nielsen To Launch Homescan™ Consumer Panel In China
The Nielsen Company today announced the launch of a Homescan™ consumer purchase panel in China. With over 40,000 households, this will be the largest consumer purchasing panel available in China, the world’s fastest growing market. The panel’s size and design will provide marketers with a far superior capability to measure and understand the purchasing behavior of Chinese consumers.
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February 15 , 2008
13 Million U.S. Households Not Yet Ready for Digital Television Conversion, Nielsen Says
More than 13 million households with television sets that can only receive analog broadcasts are currently unprepared for the transition to all digital broadcasting that is scheduled for February 18, 2009, according to the Nielsen Company. Another 6 million households have at least one television set that would no longer work after that date.
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February 14 , 2008
Nielsen Acquires Audience Analytics Technology, Increasing Ability To Integrate And Process Complex Data Sets
The Nielsen Company today announced it has acquired Audience Analytics and its Audience Watch software, which will significantly strengthen the company’s ability to process, integrate, analyze and report large quantities of audience measurement data.
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February 14 , 2008
Half The World’s Consumers Would Give Up ‘Convenience Packaging’ to Help The Environment, but Less Inclined to Forgo Packaging That Provides Hygiene & Protects: Nielsen Survey
According to a Nielsen Global Food Packaging Survey, nearly one in two global consumers would give up all forms of packaging provided for Convenience purposes if it would benefit the environment, including: packaging designed for easy stacking/storing at home (49%); packaging that can be used for cooking, or doubling as a re-sealable container (48%); and packaging designed for easy transport (47%).
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February 14 , 2008
Nielsen Reports DVR Playback Is Adding to TV Viewing Levels
Playback from Digital Video Recorders (DVRs) is increasing the amount of time people spend watching television, according to new data from The Nielsen Company. In comparing total television usage (Live viewing plus DVR playback) for persons 18-49 in November, 2007 to total television usage in November, 2005 (before Nielsen measured DVR homes and penetration was very low) Nielsen found that viewing had increased slightly throughout the day, and was three percent higher at 9:00 p.m. and five percent higher between 11:00 p.m. and midnight.
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February 7 , 2008
Nielsen’s Recap of 2008 Super Bowl Advertising
The Nielsen Company today released an analysis of advertising trends from Super Bowl XLII, which was viewed by an average audience of 97.5 million people in the U.S., more than any previous Super Bowl. Included is a summary of Super Bowl-related advertising measurement results from Nielsen’s media tracking businesses.
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February 7 , 2008
Nielsen: U.S. Consumers Sweet on Chocolate for Valentine’s Day
U.S. consumers shower their sweethearts with chocolate candy for Valentine’s Day, with retail sales expected to top more than $323 million during the holiday week, according to The Nielsen Company. Valentine’s week ranks number one for chocolate candy sales, and places third for all candy sales with consumers expected to purchase more than $414 million.
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February 7 , 2008
Nielsen Makes Strategic Investment in NeuroFocus, An Innovative Leader in Neuromarketing Research
The Nielsen Company today announced that it has made a strategic investment in NeuroFocus, an innovative firm that specializes in applying brainwave research to advertising, programming and messaging. The two companies will work together in an alliance to develop new forms of measurement and metrics based on the latest advances in neuroscience.
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February 5 , 2008
Cheryl Idell Joins The Nielsen Company to Lead Analytics Services
The Nielsen Company today announced that Cheryl Idell, most recently Executive Vice President, Media and Marketing Planning at Twentieth Century Fox, is joining the company to lead the growth and drive the value of Nielsen’s media analytics products.
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January 29, 2008
Advertising Spending Targeting African American Consumers Exceeds $2.3 Billion Annually, Nielsen Reports
In its first 12-month analysis of advertising spending on media outlets that reach African American consumers, The Nielsen Company reported today that spending for the period October 1, 2006 through September 30, 2007 totaled $2.3 billion. The Nielsen African American ad spending analysis covers over 22,000 national, regional and local advertisers, across 130+ media vehicles.
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January 28, 2008
Romney Leads in Florida Primary Advertising, Nielsen Reports
Mitt Romney has placed more television advertisements in the Florida Republican Presidential primary than any other candidate, but Rudy Giuliani has run more ads in January, The Nielsen Company reported today. Altogether, a total of 8,012 TV spots have been run between March 2007 and January 2008 in Florida by Romney (4,475), Giuliani (3,067) and John McCain (470).
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January 28, 2008
Over 875 Million Consumers Have Shopped Online -- The Number of Internet Shoppers Up 40% in Two Years
More than 85 percent of the world’s online population has used the Internet to make a purchase—increasing the market for online shopping by 40 percent in the past two years—according to the latest Nielsen Global Online Survey on Internet shopping habits. Globally, more than half of Internet users have made at least one purchase online in the past month, according to Nielsen.
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January 28, 2008
The Nielsen Company to Measure Real-Time Consumer Feedback During The 2008 Super Bowl
The Nielsen Company today announced it will measure U.S. consumer preferences of the 2008 Super Bowl ads from its first social network platform, HeyNielsen.com, a site geared to highly engaged entertainment enthusiasts. Hundreds of consumers from the volunteer panel will rate the 2008 Super Bowl ads in real-time using a proprietary HeyNielsen.com ratings and review scale.
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January 24, 2008
Nielsen to Measure U.S. Video On Demand Usage From Set Top Box Data
The Nielsen Company today announced the commercial launch of NORA Nielsen On Demand Reporting & Analytics™, a new measurement service that aggregates and anonymously reports on video-on-demand (VOD) usage based on real time transactions collected at the set-top box level.
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January 24, 2008
Bruce Haymes to Lead Nielsen Digital Media Manager
The Nielsen Company today announced that Bruce Haymes, formerly Corporate Vice President, Business Affairs at Time Warner Cable, Inc. has joined the company to lead Nielsen Digital Media Manager, a new service that will enable companies to monitor, manage and profit from the distribution of traditional media content on the Internet.
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January 24, 2008
The Nielsen Company’s 2008 Guide to the Super Bowl
The Nielsen Company today released its annual Guide to the Super Bowl which showcases a wide range of consumer and media information about the most notable marketing event in the U.S. – the NFL’s Super Bowl – scheduled for February 3 in Glendale, AZ.
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January 23, 2008
More Than 108 Million College Football Fans Tune to Bowl Games
More than 108 million people tuned in to watch at least part of the college bowl games this season, according to cumulative audience estimates from The Nielsen Company. At the same time, in a separate telephone survey of self-proclaimed college football fans Nielsen reported that 51% of fans agreed there should be a playoff tournament to determine the championship team.
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January 18, 2008
Romney and Edwards Lead in South Carolina Advertising, Nielsen Reports
Republican Mitt Romney and Democrat John Edwards are the leading advertisers in advance of the South Carolina presidential primaries, The Nielsen Company reported today. 
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January 16, 2008
46 Million Mobile Data Users Used Mobile Search Functions in Q3 2007, According to Nielsen
46.1 mobile data users in the U.S. used mobile search functions in the third quarter of 2007 according to a report released today by The Nielsen Company examining the mobile search behavior of wireless subscribers.
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January 14, 2008
Nielsen: Half of U.S. Consumers Reduce Spending to Combat High Gas Prices
New research from The Nielsen Company finds that half (49 percent) of U.S. consumers are reducing their spending to compensate for rising gas prices, up four points from June 2007. Consumers are also battling high gas prices by combining shopping trips and errands (70 percent), eating out less (41 percent) and staying home more often (39 percent).
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January 7, 2008
Sony Pictures Television and Nielsen Developing Metrics to Quantify Total Impact of Combined Media Properties
Sony Pictures Television content reaches nearly two out of every three young high-tech consumers in the U.S. across its television and Internet platforms, according to a new study by The Nielsen Company. This is a key finding in what is intended to be a series of custom research studies across multiple categories of consumers. These studies will combine television and Internet ratings data with other consumer databases, allowing Sony Pictures Television (SPT) to quantify the value of its media properties in the metrics that matter most to advertisers’ businesses. This first study addresses electronics and technology consumers.
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News Release Archives 2007
News Release Archives 2006