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June 30, 2008
TV Websites Grow More Popular, but Viewers Still Prefer Their TV Sets, According to Nielsen and CTAM
Despite the growing popularity of viewing television content online, most adults (94%) who subscribe to cable or satellite television services prefer to watch television on traditional TV sets, according to new research conducted by The Nielsen Company for the Cable & Telecommunications Association for Marketing (CTAM).
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June 25, 2008
Nielsen: High Food Costs Won’t Rain On 4th Of July Celebrations
As Americans prepare to fire up the grill this 4th of July, rising food costs won’t put a damper on their holiday cook-out plans, according to new research from The Nielsen Company. U.S. consumers are expected to purchase more than 110 million pounds or $215 million worth of hot dogs during the four-week period surrounding the holiday.
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June 23, 2008
Nielsen Finds Strong Consumer Appetite for 3-D Films But Weak Awareness
The Nielsen Company today reported that there is strong consumer appetite for 3-D films, based on a detailed analysis that showed a 65% sales increase in theatres using 3-D technology to exhibit their movies The analysis, which was unveiled today by Nielsen PreView at the Cine Expo conference in The Netherlands, compared the film’s performance in comparable theatres with a proven track record in the action/adventure genre.
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