Measuring what consumers buy is at the core of Nielsen. We offer a unique set of tools that examine key business trends by product, category or market using retailer scanner-based sales and causal information gathered weekly from retail outlets. Where electronic data is not available, we use detailed field audits.
This information enables you to identify the “why” as well as the “what” behind changes in product sales for fine-tuned marketing strategies.
Understanding how your brand is doing online is about more than clicks and page views. Nielsen’s innovative online measurement services provide accurate and timely data, independent, credible validation as well as support for strategic decisions including product launches, marketing campaigns and community-building. Our data enables media companies to more effectively buy and sell advertising, as well as understand campaign performance.
Questions about how Nielsen's research and analysis can help your business grow?
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